Trade Marketing

Upon completion, students will acquire marketing knowledge and skills focused on brand value, international, IT, social, green, innovative and creative marketing trends. The subject of marketing is aimed at students' theoretical knowledge and practical skills related to the complex knowledge of marketing strategy in a trading company and its application in practice, creating effective communication to achieve the result of marketing activity. Interpretation, discussion, case study and other methods will be applied in the course.

To provide students with the knowledge necessary for self-employment skills to manage the company's marketing.

Microeconomics, Macroeconomics, Fundamentals of Business and Public management, Human Resource Management, Business Law, Logistics management.

1. Trade development trends, the concept of trade marketing, peculiarities 2. Trading company green, social, IT, innovative, value marketing trends in the context of Sustainable Development Goals 3. Trading Company Marketing Tools 4. Trade marketing external environment factors and conditions 5. Trading Company New Product Concept 6. Trade marketing research and marketing strategy development 7. Effectiveness of Trade Marketing Strategy. International Trade Marketing.

1. Understanding and use of basic concepts in the field of trade marketing. Assimilation of knowledge named in the results of the study subject. 2. Application of the abilities named in the study subject results. Performance of independent work, formulation of summaries and conclusions. 3. Identification of practical marketing problems in trade marketing products and services and argumentation of their solutions. Preparation of work group and team tasks, exercises according to the approved requirements for the student's written works.