Research and Analytics in Journalism and Media
Description
The course provides up to date methodological and empirical approaches and techniques in journalism and media analysis with particular focus on the relationship between theory, methodologies and methods. The aim of the course is to develop research skills and apply these in different media, journalism and communication contexts. Students will work on their research portfolio and research project design. This class will also involve synthesizing academic research, writing papers, peer-reviewing and giving presentations, both formal and informal on your project work.
Aim of the course
The main aim of the course is to develop students' research competencies, methodological and analytical skills to apply these in different media, journalism and communication contexts.
Prerequisites
Bachelor diploma, English language B2 level. KOM5042 Democracy and Media Policy in a Changing Communications Ecosystem.
Course content
The topics addressed cover a range of issues in journalism and media research and include the following:
• The subject matter of journalism studies and research.
• Understanding research. Reading and interpreting research reports/articles.
• Understanding research process. The role of theory. Literature review.
• Different research srategies and approaches. Qualitative and quantitative research.
• Planning a research design.
• Ethical positions and research quality implications in doing research.
• Understanding the functions of the method. Choosing a relevant research method.
• Qualitative and quantitative research methods.
• Content analysis. Discourse analysis.
• Planning a survey research. Questionnaire construction.
• Interview techniques: in-depth interviews and focus groups.
• Data sampling techbiques for qualitative and quantitative research.
• Analyzing data in qualitative research.
• Analyzing data and presenting it for quantitative research.
• Presenting research design in written and in oral.
Assesment Criteria
Completing analytical and research-based assignments (reflections, research portfolio), peer-evaluation and research project planning (developing a research design and producing a research report).