Medijų studijos (ENG)

  • Dalyko kodas: VKS 0101
  • Dalyko grupė: A
  • Apimtis ECTS kreditais: 4
  • Pavadinimas anglų kalba: Media Studies
  • Dalykas atestuotas: 2025-03-06
  • Atestacija galioja iki: 2028-03-06
  • Dalyko aprašo rengėjas(-ai):

    Doc. Jaq Greenspon

Dalyko anotacija lietuvių kalba

Žiniasklaida supa mus ir formuoja beveik viską, ką žinome ir suprantame apie savo pasaulį. Nuo politikos iki pramogų ir švietimo – žiniasklaida tiesiogine prasme yra mūsų langas į dalykus, kurie gali turėti įtakos mūsų psichinei ir fizinei gerovei. Kadangi ji turi tokį didelį poveikį, prasminga tik pabandyti suprasti jos istoriją kartu su dabartinėmis tendencijomis ir ateities iteracijomis. Todėl „Medių studijos“ nagrinės dabartinę žiniasklaidos būklę, stebėdama jos raidą nuo spausdinimo mašinos iki šiuolaikinio 5G Wifi ir ekstrapoliuojant į ateitį. Ypatingą dėmesį skirsime žiniasklaidos raštingumui, suteikdami studentams įrankius, leidžiančius kritiškai išnagrinėti pranešimus, kuriais jie kasdien bombarduojami, tiek turinio, tiek teikėjo požiūriu.

Dalyko anotacija užsienio kalba

Media surrounds us and shapes almost everything we know and understand about our world. From politics to entertainment to education, the media is literally our window to the things which can affect both our mental and physical well-being. Since it has such an outsized effect, it only makes sense to try and understand its history along with current trends and future iterations. Therefore, Media Studies will examine the current state of media by tracing its evolution from the printing press up through modern 5G Wifi and extrapolating into the future. We will pay specific attention to media literacy, equipping students with the tools to critically examine the messages they are being bombarded with daily, from both a content and a provider standpoint.

Dalyko studijų rezultatai

Students will be able to explain the relationship between the media, mediated communication and culture in the modern society and identify specifics of the media  development in historical, technological, socio-cultural, economic and political contexts.

Students will be able to critically evaluate the field of traditional and new media  according to the standards of professional journalism, media quality and ethical communication.

Students will be able to apply the theory of mediated communication and analytical methods for analyzing popular culture and creative industries cases.

Dalyko turinys

Media, communication, and culture: fundamental concepts, processes and functions. The main focus of the mediated communication studies and research. Historical, technological, socio-cultural, economic and political context of mediated communication. Culture of participation and citizenship in contemporary society.

Journalism and news literacy. Normative role of news media in a democratic society. The concepts, functions and processes of news and media literacy.  Professional journalism and ethical standards.

Media industries and popular culture. The concepts, features and principles of popular culture, media and creative industries. Film and advertising industry. The role of media in social, ethnic, and political identity construction.

Dalyko studijos valandomis

Study forms

Hours in face-to-face studies

Hours in online studies

Lectures

30 hours

15 hours

 

 

 

 

 

 

Practical assignments

20 hours

 

Consultations

 

 

Contact work hours in total

65 hours

Individual student work

42 hours

Total:

107 hours

Studijų rezultatų vertinimas

Midterm – 20%; homework – 40%; exam – 40% of the final grade.

Literatūra

1. 2010 Branston & Stafford - The Media Students Book

2 2014 Ott & Mack – Critical Media Srudies: An Introduction

3 2010 Paxson – Mass Communication and Media Studies:An Introduction

4 2020 Wilkins - The Routledge handbook of mass media ethics

5 2020 Christ and De Abreu - Media literacy in a disruptive media environment

6 2021 Jones, Jaworska, Aslan - Language and media : a resource book for students

Supplementary materials

1. 2007 Fourie – Media Studies: Media History, Media and Society

2. 2024 Sylvia – Introduction to Communication and Media Studies