Logistics and Commerce Market Research

The subject logistics and commerce market research is designed to provide knowledge about market research in logistics and commerce environments, their types, information sources, applied quantitative and qualitative research methods and to develop the ability to experience the research process in practice. As a result students will be able to prepare and substantiate market research methodology, organize and implement research, correctly describe it. The following study methods are used: lecture, interpretation, discussion, case study, illustration, practical tasks.

To provide theoretical knowledge on the peculiarities of logistics and commerce market research and research ethics, to form and consolidate practical skills to apply quantitative and qualitative research methods to investigate, analyze and evaluate problems in the field of logistics and commerce.

Logistics management, Service Marketing, Logistic Business Administration, Trade Management and e-trade, Retail Marketing, Training practice in logistics and trade.

1. Concept, content and purpose of market research. research ethics 2. Types of market Research 3. Market research process and its components 4. Information data sources in the field of logistics and commerce 5. Development of logistics and commerce market research methodology 6. Quantitative research methods in logistics and commerce 7. Qualitative research methods in logistics and commerce 8. Sampling and substantiation of the research sample in logistics and trade research. Organization and implementation of research in logistics and commerce 9. Processing, processing, submission and publication of logistics and commerce research data

1. Ability to define the concept, content and purpose of market research. 2. Identify the most important ethical principles of market research and are able to apply them in logistics and commerce. 3. Recognizes information data sources required for logistics and commerce research. 4. Knows the components of logistics and commerce research methodology and is able to develop it. 5. Ability to select and justify appropriate quantitative and qualitative research methods. 6. Understands the peculiarities of research organization and implementation and risks in logistics and commerce. 7. A threshold for the assessment of achievements shall apply. 8. Empirical research report and slides of its presentation prepared according to the requirements. 9. The tasks have been formalized in accordance with the methodological instructions of the written works of the Faculty of Bioeconomy Development.