Music, Marketing and Project Management

During this course students will examine music industry marketing models and their project management. The module will help to develop and apply contemporary music promotion and marketing strategies. This course will also identify strategies to design a functioning website with an end user in mind. Students will develop technical skills to creativelly use software in the creation of an impactful and visually appealing online presence.

To develop necessary skills for understanding and implementing successful marketing and project management strategies in music business.

For Art students only.

1. Introduction to module. The description of terminology 2. Contemporary marketing tendencies in music industry 3. Music style and marketing strategies 4. The challenges of digital marketing and contemporary tendencies 5. The principles of project management 6. The functional aspects of group presentations 7. Marketing analysis, case studies, unique selling preposition, market 8. The principles of successful website creation 9. Case study and review of successful music artists 10. The creation of logo, visual creation software training 11. Photo shoot planning and implementation 12. Photo shoot planning and implementation 2 13. Video software and principles of visual composition 14. Individual consultations 15. Individual consultations (II)

Evaluation of accomplished creative tasks, of its corrections and presentations. Evaluation of analysis of examples. The contextualisation of accomplished creative tasks, presentation of idea of a project, evaluation of corrections and presentations.