Marketing and Communication Department
The Marketing and Communication Department is striving for the development and implementation of united, target-oriented marketing and communication strategy. The main functions of the department are: support and improvement of the university’s image; creation, development and support of the university’s marketing activities by choosing the most appropriate measures and channels; organization of events for the university’s target groups; coordination and implementation of admission to the first-level and integrated studies, as well as fulfillment of other significant functions which are related to marketing and communication management.
The Marketing and Communication Department also establishes and fosters relations with the media and the target audiences of the university, maintaining a regular and timely flow of topical information about the university’s activities, preparing various information publications, promotional and audiovisual material on the university, organizing events for the VMU community and the wider society. The MCD employees administer the maintenance of the historical archive and the management of the museum, initiates and coordinates joint PR events in collaboration with various other university subdivisions, the Kaunas City Municipality, Lithuanian and foreign universities, schools and colleges.