Future Media and Journalism

This program applies multidisciplinary approach that combines competencies and skills of (a) journalism, (b) emerging media technologies and (c) content (text, audio-visual, VR, AI) creation with informed analysis and problem solving of evolving societal questions. It aims at training of engaged media professionals open to societal challenges, possessing journalistic knowledge and expertise to adequately respond to various societal needs, to critically analyze the impact of media and communications in the public life, and to initiate innovative news services and produce multimedia products.

Feedback of lecturers and students

„The study program in journalism helped me to discover the areas of the media world that I continue to be interested in – media literacy, the role of the media in democracy, the state of media freedom in the world, the relationship between human rights and the media, and so on. During my studies I was able to apply the theoretical and practical knowledge gained during my studies by doing journalism practice at LRT, creating foreign news reports. After my studies, I went to Washington, DC, USA, where I further deepened my knowledge of human rights protection, and when I returned to Lithuania, I contributed to the Kurk Lietuvai program, where I implemented a cyber security project at the Ministry of Interior, and another project on media literacy education model for the country's libraries (for the Ministry of Culture). During these stages, the analytical, media education, creative writing and audiovisual journalism skills acquired during my studies were useful to me. The strength of this study program is its diversity, which allows everyone to discover their connection with journalism and the media. We get acquainted with the methods of traditional journalism, in which we delve into audiovisual content, communication theories, documentaries and more.”
Rūta Beinoriūtė graduated in 2019, Media4Change

“Kaunas offers a home-like environment with Vytautas Magnus University being a space for bright ideas and intellectual explorations. The kind and approachable professors are experts within the field of media and convey the importance of press freedom; in some parts of the world already taken for granted, in yet other parts still being a far cry. Besides a proper amount of theoretical classes, most of the assignments given were highly practical and realistic, too. I learned a lot about writing catchy teasers and structuring popular science articles, but I also practiced conducting interviews, drawing up scripts and making documentaries. A splash of creativity is added because of the Liberal Arts way of sharing knowledge. My time at Vytautas Magnus University has shaped my personality and provided a solid foundation for my career in which I’m using and teaching interviewing techniques on a daily basis. I still love to return to Kaunas every once in a while. It became my second home.“
Nienke Bos graduated in 2016, public servant

“I will never get tired to say how great was my study experience at VMU. Besides giving me a lot in terms of knowledge, it also allowed me to live in an extremely cosy environment, meeting new international friends and having the chance to get valuable feedback and personal suggestions from a greatly skilled teachers and professors. Undoubtedly my study period at VMU enriched me a lot and gave me additional international experience that will always be useful for any kind of future choice.“
Alessandro Poroli graduated in 2014, PhD Candidate at Honkong Baptist University

Learning outcomes (competences acquired)

Conceptual and theoretical knowledge and competences:

  • To explore and analyze developmental trends identified within contemporary journalism and emerging media ecosystems; to review those in a broader transnational and political, economic, socio-cultural and historical perspective;
  • To evaluate transformations of contemporary media ecosystems in the context of accelerated globalization and mediatization, analyzing content, audiences, technologies and organizations;
  • To understand the functions of journalism, as a structuralelement of the future media ecosystems, and it’s changing role and functions in a democratic– inclusive knowledge –society.

Analytical and research-based competences:

  • To identify significant research questions in the field of journalism, media and communications, to initiate and manage scientific and applied research;
  • To apply qualitative, quantitative and mixed research methodology and empirical data collection techniques in media, journalism and communications research;
  • To critically reflect on the research process and outcomes; to draw research-based conclusions and decisions.

Professional competences and skills:

  • To demonstrate solid knowledge of systems of media regulation and self-regulation, cross-cultural differences and to pursue the principles of morality, social responsibility and human rights perspectives in journalism practice;
  • To apply techniques and methods of gathering, selecting, evaluating, writing and editing news, while usingdifferenttypes and sources of information, given themedia users anddifferentchannels;
  • To experiment and critically explore how art and content creation in contemporary journalism are related to affordancies offered by emerging media technologies (text, audio-visual, VR, AI).

Social skills:

  • To apply effective communication skills in both, professional and personal areas;
  • To demonstrate social empathy, responsibility and professionalism in decision-making.

Personal skills:

  • To demonstrate critical and analytical thinking skills, news and media literacy competences;
  • To apply creative writing, storytelling, innovative thinking, project management, team-building and life-long learning skills.

Career opportunities

The program nurtures entrepreneurial attitude: program graduates will acquire qualifications and a great diversity of skills and detailed professional competences ranging from the most general related to the comprehension of societal process to the most specific and subject (journalism and media) focused. Program alumni will be qualified to work in media and communications organizations, research and training institutions, media monitoring bureaus and market research companies. The Master’s Program in Future Media and Journalism qualifies for further studies, including PhD programs.



Department of Public Communication, Faculty of Political Science and Diplomacy (inquiries regarding study programme)
Contact person Rūta Vainauskaitė, ruta.vainauskaite@vdu.lt
Academic Coordinator Rūta Vainauskaitė, ruta.vainauskaite@vdu.lt
Address Putvinskio st. 23, room 602, LT-44243 Kaunas, Lithuania
Website www.pmdf.vdu.lt/en


International Cooperation Department (inquiries regarding application and admission)
E-mail studies@vdu.lt
Visiting Address V. Putvinskio g. 23, Room No. 211 LT-44249 Kaunas, Lithuania
Mailing Address K. Donelaičio g. 58, LT-44248 Kaunas, Lithuania
Website www.vdu.lt/en/
Facebook www.facebook.com/VytautasMagnusUniversity
Instagram www.instagram.com/vmuinternational/

  • Faculty Faculty of Political Sciences and Diplomacy
  • Group of Fields of Study Social Sciences (J)
  • Lenght of Programme 1,5 academic years
  • Tuition fee per year: 4096 Eur
  • ECTS credits 90
  • Name of Qualification Master of Social Sciences