ES ekonomika, verslas ir vadyba globalių iššūkių kontekste
Item type:Publication, [Total household debt and financial exclusion]research article[2024][P1f][S004]Buržinskaja, ViktorijaLietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai, 2024, no. 27, p. 61-66Financial services and their availability are integral elements of modern society’s well-being. The main causes of economic and financial exclusion, such as: illegal work, access to Internet financial services (lack of computer literacy, communication limitations, difficulties in accessing a branch of a financial institution), over-indebtedness. The scale of over- indebtedness in Lithuania equals to quarter of the annual budget of Lithuania. Every year, the number of cases handled by bailiffs grows along with the amount of money owed. Residential and household schools are important objects of research. In Lithuania, the problem of financial inclusion and exclusion is not actively analysed. Hope that this study will contribute to the development of the topic of over-indebtedness and financial exclusion among researchers. The purpose of this study is to analyse total household debt as a threat to financial exclusion. The implementation of the goal by setting the task: to assess the total debts of Lithuanian and European households in the context of socioeconomic indicators of financial exclusion. To achieve the research objective, used secondary analysis of the 2021 macro data. The data used are at the level of European countries. Used data from the Eurostat, European Central Bank database. The countries selected for analysis are Denmark, Norway, Switzerland, the Netherlands, Sweden, Finland, Belgium, France, Germany, Spain, Austria, Greece, Slovakia, Italy, Poland, Lithuania, Hungary, Latvia, Estonia. The selection of countries was influenced by the availability of the necessary data. The Pearson correlation coefficient is used in order to assess the relationship between the general debts of households and indicators of financial exclusion and poverty risk. Hierarchical cluster analysis is used in order to assess the situation of general debts of households in the context of European countries. In relation to income, Lithuanian general household schools are among the lowest among the analysed European countries. The results of the study show that a higher level of indebtedness of households at the national level does not lead to a higher risk of financial exclusion. Higher total household debt indicates the country’s level of development, a lower poverty risk indicator, and a higher number of bank account holders.
12 Item type:Publication, [Strengthening organizational commitment by increasing employee empowerment: the case of a manufacturing organization]research article[2024][P1f][S003][6]Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai, 2024, no. 27, p. 333-338Research problem: how to strengthen organizational commitment by increasing employee empowerment. The object of the study: strengthening organizational commitment by increasing employee empowerment. The aim of the study: to investigate the strengthening of organizational commitment by increasing employee empowerment in a production organization. Research methods: analysis of scientific literature sources, online sources, mixed research method: quantitative – questionnaire survey, qualitative – structured written interview. Research results. The study reveals that employees of manufacturing organization “X” feels more emotional commitment than continuous commitment. Employees are empowered across all dimensions, mostly in competence and meaning dimensions, and least in self-determination and impact dimensions. A significant correlation has been observed between emotional commitment and impact and meaning empowerment dimensions.
10 Item type:Publication, [Theoretical conseptualisation of the impact of corporate governance elements on firms’ financial performance]research article[2024][P1f][S004][7]Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai, 2024, no. 27, p. 30-36Corporate governance improves corporate performance, investor confidence, risk management and not only contributes to the company’s performance, but also promotes public confidence in the company. It is therefore becoming a key source of competitive advantage for today’s society. Academic literature shows that there is no consensus on the impact of the elements of corporate governance on corporate financial performance. The research problem - what and how do the elements of corporate governance affect companies’ financial performance? Aim of the study – to analyze the impact of corporate governance elements on corporate financial performance at the theoretical level. Research methods: comparative analysis of scientific literature.
18 Item type:Publication, [Use of artificial intelligence functions in implementation of advertising solutions]research article[2024][P1f][S003][7]Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai, 2024, no. 27, p. 74-80Artificial intelligence is a technology that has similar abilities to humans, but specialises in a specific task, with different types of artificial intelligence that can create new opportunities in advertising. Artificial intelligence can help advertisers by providing insights into the target audience, which allows them to create personalised ads, increasing engagement and conversion rates (Li, 2019). AI can analyse a wide range of metrics (brand mentions, shares, steps in the consumer journey to purchase a product or service), which is important for operational effectiveness, evaluating and creating new opportunities based on trends (Argan, Dinc, & Kaya, 2023). The use of AI features can help researchers to provide insights, implement creative solutions and communicate data (Alshater, 2022). It can sometimes perform a wide range of tasks even faster than a human, giving it an ever-increasing advantage, which requires the ability to use different functions correctly and to assess the risks involved.
14 Item type:Publication, [Assessment of the impact of globalization on the poverty level in European Union countries]research article[2024][P1f][S004][7]Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai, 2024, no. 27, p. 67-73This article evaluates the influence of globalization on poverty levels in European Union (EU) countries, emphasizing the complexity of its effects. Poverty is defined as a social phenomenon characterized by lower living standards, education level, and social and economic exclusion. An econometric model is applied to assess globalization’s impact on poverty from 2000 to 2022, focusing on income inequality, GDP per capita, and foreign direct investments. The study reveals that globalization has a multifaceted relationship with poverty, where income inequality increases poverty, while economic growth and redistribution policies can reduce it.
10 Item type:Publication, [The impact of international diversification on firm performance]research article[2024][P1f][S003][7]Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai, 2024, no. 27, p. 50-56One of the ways to achieve a competitive advantage for a company is to pursue a diversification strategy. This strategy can take many forms, such as product or vertical diversification, but this paper centers on geographical diversification and, in particular, international diversification. The purpose of this paper is to identify the effect of international diversification on the performance of firms. The method used in this paper is literature analysis. Previous studies suggest that there is no consensus on the exact relationship between international diversification and firm performance. The impact of international diversification on firm performance is explained by several factors, for instance, differences in resources between countries, economies of scale, firm-specific advantages, the cost of managing a multinational corporation, etc. The shape of the relationship between the two variables found in relevant literature can range in complexity between linear and M-shaped, with the U-shaped, inverted U-shaped, and S-shaped types being the most common results. Given the lack of consensus on the general shape of the relationship, variables that have a moderating effect can be included in the study to examine the nature of the relationship between international diversification and firm performance in a specific context.
20 Item type:Publication, [Modeling of modern work design on the example of Lithuanian organizations]research article[2024][P1f][S003][6]Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai, 2024, no. 27, p. 203-208The main objective of this article is to identify ways how to improve moderns work design in Lithuanian organizations. The theoretical part of the thesis analyzes the literature on the general understanding of work design, identifies the concepts of work design defined in the literature, and distinguishes the characteristics. Existing models of work design and work design in different contexts are presented. Further, quantitative research is presented, the obtained and systematized data are presented in a descriptive analysis and visually. Finally, the results of the research are presented, the hypotheses are tested, the empirical results are compared with those of other authors, and a model of modern work design for Lithuanian organizations is presented.
11 Item type:Publication, [Modeling the relationships of consumer vanity, perceived brand value, consciousness and intent to purchase luxury goods]research article[2024][P1f][S003][5]Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai, 2024, no. 27, p. 113-117The luxury goods market is a dynamic and fast-growing segment characterized by complex consumer behavior and motivations. An in-depth study of the purchase of luxury goods is extremely relevant for several fundamental reasons that include economic, social, cultural and psychological aspects. The research problem of how to model the relationships between consumer vanity, perceived brand value, consciousness, and purchase intention. The research object is the relationship between consumer vanity, perceived brand value, consciousness and intention to purchase luxury goods. The research aim is to model the relationships between consumer vanity, perceived brand value, consciousness and intention to purchase luxury goods. The main research results and conclusions are: the results of the quantitative study (385 participants) showed that consumer vanity, perceived brand value and consciousness influence consumers’ intention to purchase luxury goods. The biggest influences found to affect the purchase of luxury goods are the perceived value of the brand and the creation of brand consciousness. The results of expert interviews also confirm that perceived brand value and created brand consciousness have a positive effect on consumers’ intention to purchase luxury brands.
11 1 Item type:Publication, [Factors determing the consumer‘s modern attitude towards gender roles in advertisements]research article[2024][P1f][S003][4]Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai, 2024, no. 27, p. 239-242It can be noticed that advertisements that consumers encounter every day often use stereotypical, established and traditional gender roles. This paper analyses the role of gender perceived and defined in scientific works, clarifying the difference between traditional and modern gender roles. Also, the aspect of the formation of the user’s attitude and the representation of gender roles in images (in this case in advertisements) are reviewed. Taking into account what has been stated, this paper solves the research problem – how to determine the factors that determine the consumer’s modern attitude towards gender roles in advertisements. Therefore, the chosen object of this work is the determination of the factors that determine the consumer’s modern attitude towards gender roles in advertisements. The aim of the work is to determine the factors that determine the modern consumer’s attitude towards gender roles in advertisements and to provide recommendations. To achieve the selected work goal, two research methods were used: qualitative (content analysis) and quantitative (questionnaire online survey). In order to carry out an in-depth study of the work object, a quantitative study was chosen, which was supplemented by a qualitative study as an auxiliary tool.
22 Item type:Publication, [The establishment of determining factors in cafe customer satisfaction]research article[2024][P1f][S003][6]Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai, 2024, no. 27, p. 297-302Cafes have become an integral part of our daily life. Due to the increasing popularity of coffee places, the competition in this industry has also increased. One of the main reasons why coffee shops have become increasingly competitive is the variability of consumer preferences. Over time, competition in the coffee sector has become an intense task to survive in a competitive market, every company, regardless of its size, implements various satisfaction strategies to achieve long-term customer relationships. In such a rapidly growing coffee market, coffee shops strive to maximize their profits while maintaining quality service, increasing product value and customer satisfaction. Satisfied consumers are critical to the survival and prosperity of organizations, but in order to achieve this, it is necessary to identify the factors that lead to satisfaction. Therefore, this paper deals with the research problem – what factors determine the satisfaction of coffee shop users. Based on the theoretical analysis, the analyzed user satisfaction models and on the basis of the factors determining the user satisfaction most often released by researchers, 4 research statements are put forward, which aim to assess whether quality, price, customer service, brand reputation influence user satisfaction. The object of this research is the factors determining the satisfaction of coffee shop users. The aim of the work is to based on the theoretical identification of factors that determine consumer satisfaction, to identify the factors that determine consumer satisfaction in Lithuanian cafes, providing recommendations for their use. In order to achieve the set goal, the following research method were chosen: quantitative research – questionnaire survey, analysis of collected data using quantitative content analysis and statistical descriptive analysis. The main results and conclusions of the study: The results of the quantitative study showed (386) participants that the factors identified are related to consumer satisfaction and the highest correlation coefficient of satisfaction is product quality.
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