Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/1090
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dc.contributor.authorBakanauskienė, Irena-
dc.contributor.authorBendaravičienė, Rita-
dc.contributor.authorKrikštolaitis, Ričardas-
dc.contributor.authorLydeka, Zigmas-
dc.coverage.spatialLT-
dc.date.accessioned2018-09-21T10:37:05Z-
dc.date.availablenull-
dc.date.issued2011-
dc.identifier.issn13921142-
dc.identifier.otherVDU02-000010617-
dc.identifier.urihttps://www.vdu.lt/cris/bitstream/20.500.12259/1090/1/ISSN1392-1142_2011_N_59.PG_7-22.pdf-
dc.identifier.urihttps://hdl.handle.net/20.500.12259/1090-
dc.description.abstractStraipsnyje konceptualizuojami ir operacionalizuojami darbdavio/organizacinio patrauklumo ir darbdavio ženklodaros konstruktai. Siekiant vystyti universiteto darbdavio ženklodarą, konkrečiai vertės pasiūlymą, autoriai pateikia atliktą kokybinį universiteto organizacinio patrauklumo dimensijų identifikavimo tyrimą bei jo rezultatą – dimensijų ir 74 klausimų psichometriniais testais patvirtintą darbdavio patrauklumo vertinimo klausimynąlt
dc.description.abstractThis paper provides a conceptualization and operationalization of employer/organizational attractiveness and employer branding constructs. Development of the university employer brand, specifically value proposition has been approached through qualitative research identifying dimensions of the university’s organizational attractiveness. Eventually, a 12-dimensional questionnaire of 74 items was prepared and psychometric tests of validity have indicated its face and content validityen
dc.description.sponsorshipEkonomikos katedra-
dc.description.sponsorshipMatematikos ir statistikos katedra-
dc.description.sponsorshipVadybos katedra-
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 7-22-
dc.language.isoen-
dc.relation.ispartofOrganizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 2011, T. 59-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.relation.isreferencedbyCentral & Eastern European Academic Source (EBSCO)-
dc.relation.isreferencedbyProQuest-
dc.relation.isreferencedbyLituanistika-
dc.relation.isreferencedbyLituanistika-
dc.relation.isreferencedbyVINITI-
dc.relation.isreferencedbyCEEOL-
dc.rightsSutarties data 2013-04-17, nr. A1219, laisvai prieinamas internetelt_LT
dc.subjectDarbdavio/organizacinis patrauklumaslt
dc.subjectDarbdavio ženklodaralt
dc.subjectVertės pasiūlymaslt
dc.subjectUniversitetaslt
dc.subjectEmployer’s/organizational attractivenessen
dc.subjectEmployer brandingen
dc.subjectValue propositionen
dc.subjectUniversityen
dc.subject.classificationStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
dc.subject.otherVadyba / Management (S003)-
dc.titleDiscovering an employer branding : identifying dimensions of employer’s attractiveness in Universityen
dc.title.alternativeUniversiteto kaip darbdavio patrauklumo dimensijų identifikavimas darbdavio ženklodaros vystymo kontekstelt
dc.typeresearch article-
dcterms.bibliographicCitation47-
dc.date.updated2021-11-18T11:37Z-
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local.typeS-
item.fulltextWith Fulltext-
item.grantfulltextopen-
crisitem.author.deptVadybos katedra-
crisitem.author.deptVytauto Didžiojo universitetas-
crisitem.author.deptMatematikos ir statistikos katedra-
crisitem.author.deptEkonomikos katedra-
Appears in Collections:Organizacijų vadyba: sisteminiai tyrimai / Management of Organizations: Systematic Research 2011, nr. 59
Universiteto mokslo publikacijos / University Research Publications
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