Vytautas Magnus University Research Management System (VDU CRIS)
Use this url to cite publication: https://hdl.handle.net/20.500.12259/109921

The use of cause-related marketing to build good corporate reputation

Type of publication
Straipsnis kitoje duomenų bazėje / Article in other database (S4)
Author(s)
AuthorAffiliation
LT
LT
Title
The use of cause-related marketing to build good corporate reputation
[en]
Other Title
Priežastinio marketingo naudojimas kuriant gerą įmonės reputaciją
[lt]
Journal Title
Journal Issue Title
Date Issued
DateIssueStart PageEnd Page
2020
83
127
141
Publisher
Kaunas : Vytauto Didžiojo universitetas
Is Referenced by
URI
URI
https://www.vdu.lt/cris/bitstream/20.500.12259/109921/1/ISSN2335-8750_2020_N_83.PG_127-141.pdf
https://doi.org/10.1515/mosr-2020-0008
https://hdl.handle.net/20.500.12259/109921
DOI
Research Area
Socialiniai mokslai / Social sciences (S)
Field of Science
Vadyba / Management (S003)
Keywords (lt)
Keywords (en)
Abstract (lt)

Straipsnyje analizuojama problema – kaip priežastinis marketingas naudojamas siekiant sukurti gerą korporatyvinę reputaciją. Tiriamas ryšys tarp priežastinio marketingo ir suinteresuotų grupių elgsenos bei poveikis gerai korporatyvinei reputacijai kurti.

Abstract (en)

The scientific problem analysed in the article focuses on identifying how cause-related marketing needs to be used in order to build good corporate reputation. This article researches the reference between the use of cause-related marketing and stakeholders’ behaviour and its effect on building good corporate reputation.

Media Type (COAR)
TextJournalJournal articleResearch article
Language
Anglų / English (en)
Coverage Spatial
Lietuva / Lithuania (LT)
File(s)
ISSN (of the container)
1392-1142
Other Identifier(s)
VDU02-000064233
Access Rights
Atviroji prieiga / Open Access