Moliušytė, Sandra

This paper examines the management potential of organisations development possibilitis, importance and problems to various companies. The paper is based on research which purposes are to identify the main steps in increasing management potential of organization and to make organization`s management potential development plan by applying coaching and neuro-linguistic programming (NLP) methods. Coaching and NLP are one of the most effective learning tools which help managers to develop their professional competencies, organization’s human recourses and enables organization to develop as a system. Based on theoretical research and identified 7 key management capacity building steps, management potential development plan through the main management functions (planning, organizing, leading, motivation, controlling) as well as recommenda-tions for its implementation by applying coaching and NLP techniques are proposed.

Organizations constantly face new external challenges, which they can get through only by strengthening their inner management system. Application of neuro-linguistic programming and coaching in organization management helps to develop employees and managers competences and to improve organization management system. Both neuro-linguistic programming and coaching in organization management can be applied externally or internally. When applying neurolinguistic programming and coaching methods in organization management, the same or similar results are pursued, but these methods are different by their application methodologies.