Sparčiai vystantis šalies ekonomikai, nuolat kintant darbo rinkai, augant kvalifikuotos darbo jėgos nutekėjimo į kitas ES šalis mastams, itin aktualus tampa individo parengimo pereiti iš švietimo į darbo rinkos sistemą procesas. Viena šio proceso sudedamųjų dalių yra profesinis informavimas. Profesinio informavimo svarba itin aktualizuojama padedant besimokančia jam surasti savo kelią švietimo sistemoje bei greitai kintančioje darbo rinkoje. Straipsnyje, analizuojant mokslinę literatūrą bei kiekybinio tyrimo rezultatus, aptariama profesinio informavimo, kaip pirminės profesinio orientavimo grandies, samprata, analizuojamas mokinių požiūris j teikiamas profesinio informavimo paslaugas bendrojo lavinimo mokyklose.

The Paper, while analysing scientific sources, relevant documentation and results of the quantitative research, considers work opportunities of social educators within the vocational information system. It also investigates the concept of vocational information as the initial step of vocational guidance, reviews functional responsibilities of a social educator as a vocational information counsellor and realisation of these functions in education institutions. The Paper also contains the analysis of questionnaire filled in by 8–12 grade pupils of comprehensive schools, their parents, class tutors and heads of schools. It revealed that the role of social educators in rendering vocational information services to pupils of comprehensive schools was insufficient and, consequently identified the necessity to include the development of vocational information competences into the curricula of study programmes of social educators.