The article discusses and analyses the role and activity possibilities of a social worker in the rural community. The role of a social worker in the rural community was researched through possibilities of social educational inclusion in order to ascertain the conditions of empowering activity, internal attitudes of community members in the aspect of empowering, collaboration level among different institutions. The results of the qualitative research performed at nine rural elderships of different districts in Žemaitija region revealed difficulties faced by social workers in rural areas integrating people into the active life applying educational means. The essential obstacles, which prevent rural people from opening for social – educational inclusion, include their conservative thinking, habit to live only on social benefits, their prevailing pessimism and apathy.

The article discusses the role of parents in development of their children’s sense of communality, children’s understanding of communality and expression of it in their relations to the surrounding environment. To achieve the aim, a quantitative research (a written survey) was conducted which highlighted that parents develop communality of their children by demonstrating examples on how to behave with relatives, by encouraging them to celebrate traditional Lithuanian festivals together with their family members. Less attention is paid towards nurturance of child’s communality in the neighbourhood and society. These facts illustrate that parents do not always give their children appropriate examples on what relations should be maintained with the neighbours, they are not actively involved into community activities organised by town, village or rural municipalities.