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Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Tamulienė, Vilma;Pilipavičius, Vytautas
Title: Research in customer preferences selecting insurance services: a case study of Lithuania
Is part of: Forum Scientiae Oeconomia. Dąbrowie Górniczej : Wyższa Szkoła Biznesu, 2017, Vol. 5, No. 4
Extent: p. 49-58
Date: 2017
Note: eISSN 2353-4435
Keywords: Insurance services;insurance company;switching behavior;customer loyalty;Lithuania
Abstract: The strong competition between insurance companies providing insurance services forces them to search for the ways to keep customers loyalty. Customers have many opportunities to meet their needs and they have many choices selecting products and services in the market. Loyal customers are each company’s greatest ambition and purpose; however, the customer’s preferences selecting products and services are turning into an important and topical subject nowadays. How to keep loyal customer who is going to change the organization providing insurance services? What factors inhibit the customer’s intention from leaving an insurance service organization? The purpose of the research is then to identify and investigate the factors, influencing hindering customer’s intention to change the organization working on insurance services in Lithuania. For the research completion, the methods of questionnaire survey were applied. The gained research outcome has disclosed that customers’ intention to change the insurance organization influences the credibility of the organization and relational values
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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