Vytautas Magnus University Research Management System (VDU CRIS)
 
Use this url to cite publication: https://hdl.handle.net/20.500.12259/53280

Content marketing elements influence on search advertisement effectiveness: theoretical background and practical insights

Type of publication
Straipsnis nerecenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in non-peer-reviewed Lithuanian international conference proceedings (P2b)
Author(s)
AuthorAffiliation
Pažėraitė, Aušra
Marketingo katedra / Department of Marketing
LT
Repovienė, Rūta
Marketingo katedra / Department of Marketing
LT
Title
Content marketing elements influence on search advertisement effectiveness: theoretical background and practical insights
[en]
Part Of
Management horizons in changing economic environment: visions and challenges [electronic resource] : 13th international scientific conference, Kaunas, Lithuania, September 24-26, 2015 : proceedings
Date Issued
DateIssue
2015
13
Publisher
Kaunas : Vytautas Magnus university
Extent
p. 327-338
URI
URI
https://hdl.handle.net/20.500.12259/53280
Field of Science
Keywords (en)
Type of document
type::text::conference output::conference proceedings::conference paper
Language
Anglų / English (en)
Coverage Spatial
Lietuva / Lithuania (LT)
Description

Konf. organizatoriai : Europos Vadybos Asociacija = The European Management Association; Baltijos Vadybos Fondas = Baltic Management Foundation; Vytauto Didžiojo Universitetas = Vytautas Magnus University

ISSN (of the container)
2029-8072
Other Identifier(s)
VDU02-000019221