| DC Field | Value | Language |
|---|
| dc.contributor.author | Pažėraitė, Aušra | - |
| dc.contributor.author | Gedvilaitė, Rūta | - |
| dc.coverage.spatial | LT | - |
| dc.date.accessioned | 2018-10-06T23:46:56Z | - |
| dc.date.available | 2018-10-06T23:46:56Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.issn | 20298072 | - |
| dc.identifier.other | VDU02-000019221 | - |
| dc.identifier.uri | https://hdl.handle.net/20.500.12259/53280 | - |
| dc.description | Konf. organizatoriai : Europos Vadybos Asociacija = The European Management Association; Baltijos Vadybos Fondas = Baltic Management Foundation; Vytauto Didžiojo Universitetas = Vytautas Magnus University | - |
| dc.description.sponsorship | Ekonomikos ir vadybos fakultetas | - |
| dc.description.sponsorship | Marketingo katedra | - |
| dc.description.sponsorship | Vytauto Didžiojo universitetas | - |
| dc.format.extent | p. 327-338 | - |
| dc.language.iso | en | - |
| dc.relation.ispartof | Management horizons in changing economic environment: visions and challenges [electronic resource] : 13th international scientific conference, Kaunas, Lithuania, September 24-26, 2015 : proceedings. Kaunas : Vytautas Magnus university, 2015, [no. 13] | - |
| dc.subject | Content marketing elements | en |
| dc.subject | Company marketing | en |
| dc.subject | Internet marketing | en |
| dc.subject.other | Ekonomika / Economics (S004) | - |
| dc.title | Content marketing elements influence on search advertisement effectiveness: theoretical background and practical insights | en |
| dc.type | Straipsnis nerecenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in non-peer-reviewed Lithuanian international conference proceedings (P2b) | - |
| dcterms.bibliographicCitation | 41 | - |
| dc.date.updated | 2017-02-10T14:19Z | - |
| local.object | {"source": {"code": "vdu", "handle": "19221"}, "publisher": {"name": "Vytauto Didžiojo universitetas", "list": false}, "db": {"clarivate": false, "scopus": false, "list": false}, "issn": ["2029-8072"], "code": "P2b", "subject": ["S004"], "country": "LT", "language": "en", "area": "S", "original": true, "pages": 12, "sheets": 0.857, "timestamp": "20170210141903.0", "account": {"year": 2015, "late": false}, "na": 2, "nip": 0, "affiliation": [{"contribution": 0.5, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Marketingo katedra", "id": "0206", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "2BFAD9801EF77AFA25FC631EF6058E38", "lname": "Pažėraitė", "fname": "Aušra", "status": "1", "orcid": "0000-0002-4387-2074", "name": "Pažėraitė, Aušra"}, {"contribution": 0.5, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Marketingo katedra", "id": "0206", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "FA6FBDC3F393B405845E49E6C8D17C3E", "lname": "Repovienė", "fname": "Rūta", "status": "1", "orcid": "0000-0002-2914-2462", "name": "Gedvilaitė, Rūta"}]} | - |
| local.type | P | - |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | open | - |
| crisitem.author.dept | Vadybos katedra | - |
| crisitem.author.dept | Marketingo katedra | - |
| Appears in Collections: | Universiteto mokslo publikacijos / University Research Publications
|
