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Type of publication: research article
Type of publication (PDB): Straipsnis konferencijos medžiagoje Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or Scopus DB conference proceedings (P1a)
Field of Science: Informatika / Informatics (N009)
Author(s): Xu, Yuan;Chong, Tristan W;Krilavičius, Tomas;Man, Ka Lok
Title: Perceived benefits, risks and trust on online shopping festival
Is part of: ICIST 2015 : Information and software technologies: 21st international conference, Druskininkai, Lithuania, October 15-16, 2015: proceedings / editors Dregvaite, Giedre, Damasevicius, Robertas. Switzerland : Springer International Publishing
Extent: p. 225-235
Date: 2015
Series/Report no.: (Communications in Computer and Information Science, Vol. 538 1865-0929)
Keywords: Elektroninis pirkimo festivalis;;Kiniečių žiniatinklio naudotojai;B2C;Online shopping festival;Chinese online consumer;Purchase intention;
ISBN: 9783319247694
Abstract: This paper investigated to what extent perceived benefits, risks and trust has influenced Chinese customers’ attitude and purchasing intention towards online shopping festival on . It seeks to investigate critical factors drive the huge business success of the company in ‘Double 11 online shopping festival’ from consumer point of view
Affiliation(s): Baltijos pažangių technologijų institutas, Vilnius
Taikomosios informatikos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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