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Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Politikos mokslai / Political sciences (S002)
Author(s): Koma, Kyoko
Title: Acculturation of French fashion in Japan after World War II : fashion as a device constructing identity
Is part of: Acta Orientalia Vilnensia: modern Japan and Korea seen through various media. Vilnius : Vilniaus universiteto leidykla, Vol. 12, iss. 1, (2011), 2012
Extent: p. 63-77
Date: 2011
Keywords: Prancūzų mada;Japonijos mada;French fashion;Japanese fashion;World War II
Abstract: In our paper, we discuss how French fashion was acculturated in Japan after W.W. II, a period in which Japan rushed to modernise/occidentalise. Through an analysis of the dominant discourse of Japanese fashion magazines, we focus on the following French fashion trend that spread throughout Japan: a long, flared skirt inspired by a Paris fashion. The skirt was a new look by French fashion designer Christian Dior just after W.W.II. The other focus of this paper is on the soaring popularity of European brand Louis Vuitton in 1970 and 1999. Modernisation in the fashion realm following W.W. II could be said to be the localisation of the French fashions followed by Americans; the manner by which French fashion was acculturated in Japan after W.W. II changed according to the Japanese social context. Articles in the dressmaking fashion magazine Soen promoted the new style blindly. In the 1970s when great economic growth was realised, Japanese travellers shopping for real Louis Vuitton bags in France were attempting to belong to middle class society. Featured articles on Louis Vuitton in 1999 presented several ways of localising the usage of this bag for all generations of women to find belonging in their own groups
Affiliation(s): Politikos mokslų ir diplomatijos fakult.
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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