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dc.contributor.authorZikienė, Kristina-
dc.description.abstractStraipsnyje pateikiami pagrindiniai lojalių vartotojų pakeitimo elgsenos teoriniai aspektai, pristatoma lojalių vartotojų galimą pakeitimo elgseną formuojančių veiksnių tyrimo metodika. Aptariami pagrindiniai tyrimo rezultatai ir pateikiamas lojalių vartotojų galimos pakeitimo elgsenos formavimosi modelislt
dc.description.abstractThe aim of the research – after identifying and assessing factors affecting potential switching behaviour of loyal customers, to develop a model of the formation of potential switching behaviour of loyal customers. Main results of the research for identification of the factors affecting potential switching behaviour of loyal customers are provided in the article. The methodology for the research of factors affecting potential switching behaviour of loyal customers is presented. Using the formulated methodology, the model of the formation of potential switching behaviour of loyal customers is composed and validated empiricallyen
dc.description.sponsorshipEkonomikos ir vadybos fakultetas-
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 89-97-
dc.relation.ispartofVadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development: mokslo darbai. Kauno raj. : Akademija, 2009, Vol. 18(3)-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.relation.isreferencedbyCentral & Eastern European Academic Source (EBSCO)-
dc.subjectVartotojų lojalumaslt
dc.subjectPakeitimo elgsenalt
dc.subjectPakeitimo elgseną formuojantys veiksniailt
dc.subjectCustomer loyaltyen
dc.subjectCustomer switching behaviouren
dc.subjectFactors affecting switching behaviouren
dc.subject.otherVadyba / Management (S003)-
dc.titleVartotojų lojalumas : pakeitimo elgsenos formavimosi modelislt
dc.title.alternativeCustomer loyalty : the model of formation of switching behavioren
dc.typeStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
local.object{"source": {"code": "vdu", "handle": "7510"}, "publisher": {"other": ["Akademija"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "issn": ["1822-6760"], "code": "S4", "subject": ["S003"], "url": [""], "country": "LT", "language": "lt", "area": "S", "original": true, "pages": 9, "sheets": 0.643, "timestamp": "20140519115601.0", "account": {"year": 2009, "late": false}, "na": 1, "nip": 0, "affiliation": [{"contribution": 1, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 1, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1"}}], "id": "8B0E2E36F30B362881C4BDE4570629EA", "lname": "Zikienė", "fname": "Kristina", "status": "1", "orcid": "0000-0001-8013-6079", "name": "Zikienė, Kristina"}]}-
item.fulltextWith Fulltext-
item.grantfulltextopen- katedra-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
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