Vytautas Magnus University Research Management System (VDU CRIS)
 
Use this url to cite publication: https://hdl.handle.net/20.500.12259/44608

Vartotojų lojalumas : pakeitimo elgsenos formavimosi modelis

Type of publication
Straipsnis kitoje duomenų bazėje / Article in other database (S4)
Author(s)
AuthorAffiliation
Zikienė, Kristina orcid-logo
Ekonomikos ir vadybos fakultetas / Faculty of Economics and Management 
LT
Title
Vartotojų lojalumas : pakeitimo elgsenos formavimosi modelis
[lt]
Other Title
Customer loyalty : the model of formation of switching behavior
[en]
Is part of
Vadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development: mokslo darbai. Kauno raj. : Akademija, 2009, Vol. 18(3)
Date Issued
Date
2009
Publisher
Kauno raj. : Akademija
Is Referenced by
Business Source Complete (EBSCO) 
Complete Central & Eastern European Academic Source 
Extent
p. 89-97
URI
URI
http://vadyba.asu.lt/19/89.pdf
https://hdl.handle.net/20.500.12259/44608
Field of Science
Keywords (lt)
Keywords (en)
Abstract (lt)

Straipsnyje pateikiami pagrindiniai lojalių vartotojų pakeitimo elgsenos teoriniai aspektai, pristatoma lojalių vartotojų galimą pakeitimo elgseną formuojančių veiksnių tyrimo metodika. Aptariami pagrindiniai tyrimo rezultatai ir pateikiamas lojalių vartotojų galimos pakeitimo elgsenos formavimosi modelis.

Abstract (en)

The aim of the research – after identifying and assessing factors affecting potential switching behaviour of loyal customers, to develop a model of the formation of potential switching behaviour of loyal customers. Main results of the research for identification of the factors affecting potential switching behaviour of loyal customers are provided in the article. The methodology for the research of factors affecting potential switching behaviour of loyal customers is presented. Using the formulated methodology, the model of the formation of potential switching behaviour of loyal customers is composed and validated empirically.

Type of document
type::text::journal::journal article::research article
Language
Lietuvių / Lithuanian (lt)
Coverage Spatial
Lietuva / Lithuania (LT)
ISSN (of the container)
1822-6760
Other Identifier(s)
VDU02-000007510