| DC Field | Value | Language |
|---|
| dc.contributor.author | Zikienė, Kristina | - |
| dc.coverage.spatial | LT | - |
| dc.date.accessioned | 2018-10-06T20:48:57Z | - |
| dc.date.available | 2018-10-06T20:48:57Z | - |
| dc.date.issued | 2009 | - |
| dc.identifier.issn | 18226760 | - |
| dc.identifier.other | VDU02-000007510 | - |
| dc.identifier.uri | http://vadyba.asu.lt/19/89.pdf | - |
| dc.description.abstract | Straipsnyje pateikiami pagrindiniai lojalių vartotojų pakeitimo elgsenos teoriniai aspektai, pristatoma lojalių vartotojų galimą pakeitimo elgseną formuojančių veiksnių tyrimo metodika. Aptariami pagrindiniai tyrimo rezultatai ir pateikiamas lojalių vartotojų galimos pakeitimo elgsenos formavimosi modelis | lt |
| dc.description.abstract | The aim of the research – after identifying and assessing factors affecting potential switching behaviour of loyal customers, to develop a model of the formation of potential switching behaviour of loyal customers. Main results of the research for identification of the factors affecting potential switching behaviour of loyal customers are provided in the article. The methodology for the research of factors affecting potential switching behaviour of loyal customers is presented. Using the formulated methodology, the model of the formation of potential switching behaviour of loyal customers is composed and validated empirically | en |
| dc.description.sponsorship | Ekonomikos ir vadybos fakultetas | - |
| dc.description.sponsorship | Vytauto Didžiojo universitetas | - |
| dc.format.extent | p. 89-97 | - |
| dc.language.iso | lt | - |
| dc.relation.ispartof | Vadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development: mokslo darbai. Kauno raj. : Akademija, 2009, Vol. 18(3) | - |
| dc.relation.isreferencedby | Business Source Complete (EBSCO) | - |
| dc.relation.isreferencedby | Central & Eastern European Academic Source (EBSCO) | - |
| dc.subject | Vartotojų lojalumas | lt |
| dc.subject | Pakeitimo elgsena | lt |
| dc.subject | Pakeitimo elgseną formuojantys veiksniai | lt |
| dc.subject | Customer loyalty | en |
| dc.subject | Customer switching behaviour | en |
| dc.subject | Factors affecting switching behaviour | en |
| dc.subject.other | Vadyba / Management (S003) | - |
| dc.title | Vartotojų lojalumas : pakeitimo elgsenos formavimosi modelis | lt |
| dc.title.alternative | Customer loyalty : the model of formation of switching behavior | en |
| dc.type | Straipsnis kitose duomenų bazėse / Article in other databases (S4) | - |
| dcterms.bibliographicCitation | 8 | - |
| dc.date.updated | 2014-05-19T11:56Z | - |
| local.object | {"source": {"code": "vdu", "handle": "7510"}, "publisher": {"other": ["Akademija"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "issn": ["1822-6760"], "code": "S4", "subject": ["S003"], "url": ["http://vadyba.asu.lt/19/89.pdf"], "country": "LT", "language": "lt", "area": "S", "original": true, "pages": 9, "sheets": 0.643, "timestamp": "20140519115601.0", "account": {"year": 2009, "late": false}, "na": 1, "nip": 0, "affiliation": [{"contribution": 1, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 1, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1"}}], "id": "8B0E2E36F30B362881C4BDE4570629EA", "lname": "Zikienė", "fname": "Kristina", "status": "1", "orcid": "0000-0001-8013-6079", "name": "Zikienė, Kristina"}]} | - |
| local.type | S | - |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | open | - |
| crisitem.author.dept | Marketingo katedra | - |
| Appears in Collections: | Universiteto mokslo publikacijos / University Research Publications
|
