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Type of publication: research article
Type of publication (PDB): Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Field of Science: Politikos mokslai / Political sciences (S002)
Author(s): Zykas, Aurelijus
Title: Country branding strategies in Japan : the strenght and trends of brand Japan
Is part of: Image of Japan in Europe : materials of international conference / ed. Kyoko Koma. Kaunas: Vytauto Didžiojo universitetas, 2008
Extent: p. 65-80
Date: 2008
Keywords: Šalies įženklinimas;Strategija;Japonija;Country branding;Strategics;Japan
ISBN: 9789955123477
Affiliation(s): Azijos studijų centras
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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