Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/38381
Type of publication: research article
Type of publication (PDB): Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Zakarevičius, Povilas;Žukauskas, Pranas;Pikčiūnas, Andrius
Title: Žemės ūkio produktų perdirbimo organizacijos ryšių valdymas
Other Title: Communications management in corporates of processing of agricultural products
Is part of: Vadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai = Management theory and studies for rural business and infrastructure development: mokslo darbai. Kauno raj. : Akademija, Vol. 13(2), 2008
Extent: p. 197-204
Date: 2008
Keywords: Organizacijos ryšiai;Valdymas;Valdymo procesų modeliavimas;Žemės ūkio produktų perdirbimo įmonės;Corporate communications;Management;Modeling of management processes;Companies processing the agricultural products
Abstract: Darbe formuluojamos integruoto požiūrio į organizacijos ryšių sistemos valdymą prielaidos bei daugiadisciplinio organizacijos ryšių sistemos valdymo paradigma, pagrįsta strateginio valdymo, organizacijos elgsenos, marketingo bei marketingo ryšių koncepcijomis. Atliktas empirinis kai kurių Lietuvos žem÷s ūkio produktų perdirbimo įmonių organizacijos ryšių valdymo patirties ir problemų tyrimas. Jo pagrindu siūlomas adaptuotas modelis, įvertinantis pagrindinius teorinius, konceptualius ir metodinius reikalavimus bei Lietuvos organizacijų ryšių sistemos valdymo raidos ypatumus
The subject of this paper is corporate communication management based on a theoretical and empirical approach to the above problems and on the experience of major Lithuanian companies processing the agricultural products in the field of corporate communication. The main objectives of this study are both theoretical and practical. The theoretical objective aims to create a holistic model for corporate identity, image and communications management. This theoretical model should also enable to consider corporate communication management as a distinct and multidisciplinary management discipline taking into consideration strategic marketing and marketing communications, organizational behavior, strategic management, human resource management, and public relations. Next objective is to transform this theoretical model into practical custom-made model taking into consideration the particularities of business, legal, social environment that Lithuanian companies processing the agricultural products are facing each day. The research is focused on implication of internal and external environment impact on some Lithuanian companies processing the agricultural products in the fields of corporate identity, image and communications management. Moreover, qualitative research was made at four Lithuanian enterprises processing the agricultural products. Having taken into consideration the current experience of communications management we submit a new custom-made model for communications management.[...]
Internet: http://www.asu.lt/vadyb/lt/21312
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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