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Grafinis dizainas gyvenime ir mokymo procese
Gaidučienė, Tatjana |
Graphic design accompanies a human being since his or her birth. According to psychologists, it is in childhood that the development of artistic perception takes place. Understandably, it is vital to secure that a small human being be surrounded by professionally created products of graphic design, and that his or her parents be able to tell a tasteless article from a real piece of art. For this particular reason design is taught at school. To my mind, offering models not only from manuals but also from the surrounding space would be worthwhile during graphic design classes. This may help children to understand the importance of graphic design, to put themselves into the position of a viewer, creator, and judge. Thus, the present paper seeks to inquire into the specific qualities of graphic design, and the chances of their application during fine arts classes. Goals: 1) to get acquainted with and examine literary sources concerning the subject of “Graphic design”; 2) to inquire into the history of graphic design, elements of graphic design, composition, and lay-out techniques; 3) to examine the elements of company image creation; 4) to specify the problems related to the effectivity of visual ads; 5) to examine general education programmes, standards, and manuals from the point of view of graphic design; 6) to test the chances provided by graphic design solutions during fine arts classes; 7) to determine empirically the understanding of graphic design by students. To reveal, my means of investigation, the problems encountered by graphic design at school. Graphic design means monocolored or multicolored graphic representation of informational or advertisement-related character applicable in the area of printed matter or spatial objects. The basic constituents of graphic design include lettering, illustration, and colour. Graphic design covers corporal marks, indication signs, posters, trade marks, pamphlets, catalogues, packaging, labels, sketches of state emblems, seals, bank notes, postmarks, etc., the formation of overall appearance of a book, creation of its covers, jackets, and illustrations. Conclusions: the basic means of graphic design representation include the lettering, the colour, and the view. The history of graphic design shows that graphic design emerged as a result of perpetual changes related to materials, purpose, and function. The development of technologies also influenced the formation of graphic design. Corporal style consists of a number of constituent parts, such as logo, mark, envelope, card, etc. The advertising function carried out by graphic design focuses on the attraction of users’ attention, and the provision of information on goods or rendered services, events, etc. Having analysed the education programmes and fine arts manuals, I made a conclusion that elements of graphic design are taught since the first form. Thus, primary school children ought to acquire sufficient volume of knowledge and skills in the area of graphic design. Much attention is given to the elements of graphic design in the fifth-sixth form. In the ninth-tenth form representations of modern design, its aestheticism within the environment of objects and visual information, and the multiple ways of objects’ arrangement on a lane and in space are explored