Produkto demonstravimo veiksmingumas: virtualios realybės aspektas
| Author | Affiliation | |
|---|---|---|
LT | ||
LT |
| Date |
|---|
2021 |
Virtuali realybė – kompiuterio stimuliuojama realybė, kurioje vartotojas patiria aukšto lygio įsitraukimą fiktyviame 3D grafikos pasaulyje. Visa tai padeda sukurti specialūs priedai, kurie veikia kaip įrankis, pasiekiantis virtualią realybę – akiniai su aukštos raiškos ekranais, kuriuose perteikiamas vaizdas su efektais tiesiogiai į akis. Taip pat vartotojai turi galimybę tiesiogiai naudotis rankomis per interaktyvius valdymo pultus (Saraiva ir kt., 2018).
Virtual reality is a computer-stimulated reality in which the user experiences a high level of involvement in the fictional world of 3D graphics. All this helps to create special accessories that act as a tool to achieve virtual reality - glasses with high-definition screens, which convey the image with effects directly to the eyes. Users also have direct access to their hands via interactive dashboards (Saraiva et al., 2018) Virtual reality provides a unique experience for users to engage in interactive content. This is associated with the ability to move in a 360-degree amplitude in the digital world. Businesses are making increasing efforts to present their products, brands or services in a virtual space in order to reach the modern consumer. The results of the study revealed that the level of efficiency of virtual product integration integrated in reality is not the highest compared to other media. Still, there is high potential in the future that could become a real market leader in the media field.