Produkto demonstravimo ypatumai interaktyvioje medijoje
| Author | Affiliation | |
|---|---|---|
LT | ||
LT |
| Date |
|---|
2021 |
Kintant marketingo ir komunikacijos aplinkai, pastebimas vartotojų elgsenos pokytis ir su medijomis, esančiomis rinkoje. Pridėtinė ir virtuali realybė, vaizdo žaidimai ir kitos naujosios technologijos keičia sąlytį tarp žmogaus ir turinio. Viena iš esminių priežasčių – interaktyvumas.
In the context of interactive content, the definition of intrusive advertising is associated with billboards that suddenly break the visible line of history and reduce the time spent on it. This formulates a potential dilemma for marketing managers who need to decide on the most effective way to make extra money from consumer purchases. More and more scientists are exploring product demonstrations not only in video games but also in virtual reality. Then consumers play video games, they are exposed to different sizes and types of product display items. In addition, there are many other sensory components of video games that make up the game environment or atmosphere (such as background music and landscape). Human attention is divided into the main task of the game and the sensory stimuli included in the background of the video game. It is therefore important to understand the extent to which players devote their cognitive resources to focusing on the core task of the games, as well as all other elements of the content.