Materialiojo turto vaidmens tyrimas įmonės konkurencinėje aplinkoje

Abstract

Straipsnyje pateikiamas teorinis materialiojo turto vaidmens tyrimas konkurencinėje aplinkoje. Analizuojama, kaip keitėsi turto samprata vadybos raidoje. Siekiant įvertinti materialiojo turto reikšmę šiandieninėje konkurencinėje aplinkoje, atlikta turto charakteristikų, kuriant strateginį pranašumą analizė, įvertintas išorinių ir vidinių turto charakteristikų ryšys. Straipsnio pabaigoje išskirtos strateginės ir nestrateginės turto vidinės charakteristikos. In last decades of growing competitive business environment it became very important to manage available recourses as good as possible. Despite of the fact that importance of intangible asset is accented more and more, physical asset forms the main infrastructure of any business and its effective management is important for comprehensive success. In The article trend of asset management asset conception fluctuation in management evolution is supplied; industrial, information and relationship ages are defined. In industrial age the main competitive aim was domination in the market and orientation to profitability growth through physical asset, mass production and control interaction. In information age the defining characteristics of economical success shifted from product to services, the possibility to manage big data amount and make available information effective became the ground of business success. In relationship age business attends to make influence to relationship between customers, employees, partners, suppliers and even investors in order to move their products and services to persistent experience which creates unique value. During the last years academical society raised the importance of the asset in order to achieve competitive advantage. Then internal and external asset characteristics for competitive advantage are investigated. Assets that help to create competitive advantage groups are defined, internal and external asset characteristics are analyzed and the relations between these characteristics are described. It is pointed that company can save long term return only from using resources which are valuable, rare, and inimitable and involve organizational. External characteristics defined as strategically depend from common asset characteristics which display in asset‘s nature so their origin reasons are named as internal asset characteristics.