The present work is grounded in the analysis of best practices of employability-orientated language policies taken from the database of the LILAMA project (Leonardo-Grundtvig, 2009-2011). The study shows that in the considered zones, outside the EU, the State plays an important role. Universities are then left with an array of choices. University language policy-makers may defend their position, or change it, or influence their trustees in order to convince them to put in place such employability-orientated language policies, or even consider such data as a research topic; such choices being not mutually exclusive. The paper concludes by observing that the positioning theory used in conjunction with anthropological structures of the imaginary theory allows to enlarge the options of university language policy-makers.