Sociocultural challenges of society nowadays foster to search for solution ways associated with the welfare assurance of the most vulnerable and sensitive groups. Globalization and the changes it causes do transform the attitude towards social work, furthermore, it expands its activity spheres. Employing social partnership, diagnostic and monitoring, planning and different stage risk management, the social worker functions take a position of a manager having responsibility for multifunctional assignments. Also the latter acts in micro and macro levels. This context makes sustainable innovation in social work relevant highlighting their possibilities and bringing up challenges.