Based on archival sources and historiographical materials, the article provides the analysis of visual and textual representations of Klaipėda used for the purpose of tourism in the period beginning in 1945 and ending in 1990. The research also aims to elicit why representations of the city of Klaipėda utilised one or another image and to provide an answer to the question which sites of the city were highlighted on sightseeing tours and what methodologies were used for that purpose.