It was found that Lithuanian students tend to assign those values to Olympism that are connected with human values and social virtues. The least important values are connected with personal development. So firstly, students associate Olympism mostly with honesty, then they relate it as a way of respect, cultural awareness, optimism, strength of the will, generosity, tolerance towards other nations, etc. Such results are determined by opinion about the Olympic Games itself. When analysing research results, it has emerged that social values, bonded with Olympism, are important for the students. They find it very important: the sense of community, heartiness, goodness, better world, gentlemanly behaviour, body and mind harmony, etc. As the least connected thing with the Olympic Games was named personal development, artifullness, career, collaboration, etc. It was found that the students, who have had Olympism classes at university, better understood the Olympic values and regulations. Olympism programs are held for schoolchildren but not for students in Lithuania. There is no system that would involve the Olympic Movement. The students shall experience Olympism through learning, Olympic education, sport competitions and also through the sense of the beauty of sport, alternation, depth of emotions and feelings, bless and underlying of strength of values. Students, as young people, are full of enthusiasm, energy, drive for improvement and learning. They admire the Olympians and Olympic heroes and their deeds. Thus, this shall be used to open the system of the Olympism values.

We think that it is very important to find out, whether there are programmes on Olympism at universities and how we can spread Olympic ideas among students. First of all, we examined the literature sources. Scientific literature analysis led to easier understanding of the importance of moral values, Olympism and Olympic education as well as enabled to reveal the peculiarities of moral values and absorb how sport activity influences moral attitudes and culture. The aim of the study was to investigate and identify Lithuanian students’ attitudes towards noble and honourable sport contest and the values that are developed in sports. We have interviewed 218 students from 16 higher education schools of Lithuania for the research. The research group was chosen randomly as the questionnaire was distributed in Vilnius, Kaunas, Klaipėda, and Šiauliai higher education schools. The main part is devoted to investigate students’ attitudes towards noble and honourable sport struggle, comparing those attitudes of the ones’, involved in physical activity and having Olympic event or lectures about Olympism values and norms, with other universities students’ presented data. After receiving the results, we can make a comparison of students’ opinions on honourable and noble sport fight. In this research, quantitative and qualitative analyses have been accomplished. For the statistical procedures, there was the SPSS 15 for Windows via the setting used. For the analysis of quantitative research data, various statistical analysis methods were employed as well. Inside compatibility of questionnaire scales was determined by counting the Cronbach’s alpha coefficient. Students’ attitudes towards the values of Olympic structure were estimated using the essential components of extraction and Varimax factor rotation method. Differences were considered statistically reliable at the maximum of 5% of the error (p < 0.05). [...].