The current article presents an attempt to provide the definition of advertising slogan as no uniform definition of the slogan exists in scientific literature. The article also gives the definition and analysis of language of advertising from linguistic point of view and specifies linguistic means used in advertising texts. The paper describes the use and purpose of linguistic devices in print advertising. The body of 100 English advertising slogans chosen for the analysis on the random basis were divided into three groups with the focus on the language and rhetorical devices used in them. The most and least often used figurative language, sound techniques and rhetorical devices were identified.

The article presents the definition of a concept of an adult learner and provides the tips for teaching EFL to adults. The current paper aims at examining the needs, experiences and expectations of adult learners of English at the Lithuanian University of Educational Sciences as well as suggesting some ways of overcoming the challenges teachers face. The data of the current research is taken from the survey of adult learners doing an English course at LEU. The main motivating factors, the most difficult and the most important communication skills, the most difficult language aspects and the most useful teaching methods were identified.

Learning a foreign language is a process that demands a lot of efforts which should be supported by something that can help to achieve goals of learning. Motivation is responsible for most of our thoughts and deeds. Human motivation is extremely complex both to account for and understand. This paper explores the significance of motivation as a contributing factor in foreign language acquisition. Motivation is the learner’s orientation with regard to the goal of learning a foreign language. Motivation is divided into several types: intrinsic, extrinsic, instrumental, integrative, achievement motivation. The aim of this paper is to try to get an insight into motivating factors of EFL students at the Lithuanian University of Educational Sciences.

The current paper presents the analysis of passive constructions as means of impersonal presentation of facts in English quality press. The article gives the definition of the passive voice as a grammatical category and describes the use and purpose of impersonalization strategies. The data for the research were taken from The Financial Times (UK), the leading international English daily broadsheet newspaper, which has millions of both print and online subscribers worldwide. The articles on political, business, economic, and social issues were chosen on a random basis and scrutinized for passive constructions as a means of impersonal presentation of facts. 173 cases of impersonalization were chosen for the analysis. The most and least often used types of passive constructions were identified and compared. The results of the current study may be useful for editors, journalists, writers, as well as for further study of impersonalization strategies in the English language.