Entrepreneurship is being developed in many schools of higher education, but there is still a lack of models of generalized entrepreneurship education process that would show not only the pro-cess of entrepreneurship education but also the factors that influence the external and internal pro-cesses. This article seeks to complement the research area of entrepreneurship education at the uni-versity through the change of personality knowledge and behavior. The researchers presents a con-ceptual model based on a models of planned behavior and behavioral stages. According to the deve-loped model of entrepreneurship education process, a case study was carried out based on the activi-ties of the Center for Entrepreneurship Education of the Faculty of Economics and Management of Aleksandras Stulginskis University. In this article, factors that comprise the model were analyzed and compared how the established model works and what components work on the model itself. The main objective of the article is to analyze the entrepreneurial education peculiarities, to form an entrepre-neurship education model at the university, look at the change in personality knowledge and behavior, and to do case analysis at Aleksandras Stulginskis University.

Sustainable consumption is becoming increasingly important in today's society, which is living under conditions of increasing globalization, growing population and increased consumption. Research into sustainable consumption behavior is becoming increasingly relevant, requiring a deeper understanding of this phenomenon. The findings of previous studies have revealed the inconsistency of consumer behavior between the intention and a real action. The aim of the study is to identify research trends of attitude-behavior gap, to analyze the most commonly consumer behavioral theories and to provide a theoretical consumer attitude-behavior gap model that reveals the influence factors. Research Methodology: review of scientific articles from the last twenty years, evaluating the theoretical aspects of the sustainable consumer behavior gap between intention and action. The information is grouped and structured in order to determine the theoretical directions of the sustainable consumption attitude - behavior gap and to provide a theoretical summary of this phenomenon. Based on the theoretical analysis, a conceptual sustainable consumption attitude - behavior gap model is created that reveals the influence factors.