T his article presents empiric research on respondents’ self-identification of ethnicityin such culturally homogenous country as Lithuania and comparisons among three occupational sectors: education, healthcare and business. T he results reveal the difficulty when attempting to self-identity ethnicity resulting in high nonresponse rate. Furthermore, results indicate effects of occupational background of the respondent and influence of EU membership on the perceived ethnicity. T he contextualisation of results within social and historical context of the country is outlined, as well as methodological implications.