This article explores the public showcasing of “Vilnius City Opera” in cyberspace in order to experience demonstrate the cultural value of theatre. This communication phenomenon, the Internet, is chosen as the basis of the study, as it is considered a very important socio-cultural instrument in today’s world, influencing, building and maintaining relationships to meet needs, and offering new alternatives, thus creating a community of close, committed individuals. The article focuses on targeted communication with the public – public relations. Some of the chief means of achieving this includes – advertising, actualizing expression in electronic space, and social media – for example “Facebook”. The essential features of virtual reality communication are identified, the most important of which are the consistent presentation of the unique content of the author and the personal interaction with the user by utilizing the unique feature of the Internet – interaction. The article considers this from a philosophical, sociocultural perspective. Interrogation of the concept of propaganda makes it possible to define the characteristics of the dissemination of ideas, their influence on the views of individuals as well as the public, and on the manipulation of beliefs as a mechanism for creating a new, additional identity. The study of “Vilnius City Opera’s” voice in cyberspace, argues that theatre purposefully and effectively uses multiple media for goals of bohemian troupe ideology. Through active expression on Facebook, “Vilnius City Opera” brings together a community of fans and opera art lovers, in which the younger generation is one of the most important members. [...].