The article presents the results of the analysis of the inaugural speeches of the presidents of Georgia (2013), Lithuania (2009 and 2014) and Serbia (2017). The comparison revealed what conceptual metaphors were the basis of the generation of the analyzed texts; what meanings were key for the speakers; what arguments to authority were used; what connotations were spoken about relations with the United States, Russia and NATO; whether the speaker appealed to God and the Church; what is the rhetorical support of the analyzed texts and how the analyzed texts are localized on the official websites of the presidents of the three countries.