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Type of publication: research article
Type of publication (PDB): Straipsnis konferencijos medžiagoje Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or Scopus DB conference proceedings (P1a)
Field of Science: Vadyba / Management (S003)
Author(s): Bendaravičienė, Rita
Title: Measurement of organizational attractiveness for employer branding in higher education
Is part of: EuroMed 2015 : Innovation, entrepreneurship and sustainable value chain in a dynamic environment : the 8th annual EuroMed conference, Verona, Italy, 16-18 September 2015 : conference readings book proceedings. Marseille : EuroMed Press
Extent: p. 286-307
Date: 2015
Keywords: Aukštasis mokslas;Darbdavio ženklodara;Organizacinis patrauklumas;Darbo patirtis;Empoyer branding;Organizational attractiveness;Employment experience;Higher education
ISBN: 9789963711376
Abstract: It is the purpose of this paper to explore employer branding in higher education, offering a framework to measure organizational attractiveness of higher education institutions. The paper reports the development and validation of Organizational Attractiveness Extraction Scale (OAES) comprising 11 dimensions and 67 items. The results of this study show that OAES makes it possible to identify employment experiences that are most often met by employees in higher education institutions, to unfold employee work values preferences, and to extract the unique characteristics of organizational identity, determining perceptions of organizational attractiveness and enabling higher education institutions to differentiate from competitors in the labor market. It is believed that OAES and its application will constitute a fruitful base for further exploration of employer branding and, specifically, employer value proposition development in higher education
Affiliation(s): Vadybos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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