Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/53658
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dc.contributor.authorBendaravičienė, Rita-
dc.contributor.authorBakanauskienė, Irena-
dc.contributor.authorKrikštolaitis, Ričardas-
dc.coverage.spatialES-
dc.date.accessioned2018-10-06T23:54:16Z-
dc.date.available2018-10-06T23:54:16Z-
dc.date.issued2014-
dc.identifier.isbn9788469703779-
dc.identifier.otherVDU02-000016074-
dc.identifier.urihttp://www.vdu.lt/wp-content/uploads/2015/06/EVF_Bendaravicien%C4%97_15.pdf-
dc.identifier.urihttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=2952667-
dc.description.abstractIt is the purpose of this paper to explore employer branding in higher education, offering a framework to measure organizational attractiveness in higher education institutions, identifying particular features of employment experience that are most valued, appreciated and significant to their employees. The paper reports the development of Organizational Attractiveness Extraction Scale (OAES) and discusses its application in two Lithuanian higher education institutions, i.e. specialized University (N=117) and technical University (N=269). For data analysis exploratory factor analysis, nonparametric Mann-Whitney U, Wilcoxon and Kendall’s tau criteria were used. The findings suggest that perceived actual and desirable employment experience differentiates between two researched universities as well as presuppose different patterns of organizational attractiveness followed by higher education institutions. Implications and recommendations for the employer brand development in higher education are presenteden
dc.description.sponsorshipMatematikos ir statistikos katedra-
dc.description.sponsorshipVadybos katedra-
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 1-34-
dc.language.isoen-
dc.relation.ispartofEURAM 2014 : 14th waves and winds of strategic leadership for sustainable competitiveness, 4-7 June, 2014, Valencia, Spain: conference proceedings. Valencia : Universitat de Valencia, 2014-
dc.relation.isreferencedbySSRN-
dc.subjectAukštasis mokslaslt
dc.subjectDarbdavio ženklodaralt
dc.subjectOrganizacinis patrauklumaslt
dc.subjectHigher educationen
dc.subjectEmployer brandingen
dc.subjectAttractivenessen
dc.subject.classificationStraipsnis konferencijos medžiagoje kitose duomenų bazėse / Article in conference proceedings in other databases (P1c)-
dc.subject.otherVadyba / Management (S003)-
dc.titleDevelopment of a scale to measure organizational attractiveness for employer branding in higher educationen
dc.typeresearch article-
dc.date.updated2017-04-18T11:27Z-
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local.typeP-
item.fulltextWith Fulltext-
item.grantfulltextopen-
crisitem.author.deptVadybos katedra-
crisitem.author.deptVadybos katedra-
crisitem.author.deptMatematikos ir statistikos katedra-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
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