Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBendaravičienė, Rita-
dc.contributor.authorBakanauskienė, Irena-
dc.contributor.authorKrikštolaitis, Ričardas-
dc.description.abstractIt is the purpose of this paper to explore employer branding in higher education, offering a framework to measure organizational attractiveness in higher education institutions, identifying particular features of employment experience that are most valued, appreciated and significant to their employees. The paper reports the development of Organizational Attractiveness Extraction Scale (OAES) and discusses its application in two Lithuanian higher education institutions, i.e. specialized University (N=117) and technical University (N=269). For data analysis exploratory factor analysis, nonparametric Mann-Whitney U, Wilcoxon and Kendall’s tau criteria were used. The findings suggest that perceived actual and desirable employment experience differentiates between two researched universities as well as presuppose different patterns of organizational attractiveness followed by higher education institutions. Implications and recommendations for the employer brand development in higher education are presenteden
dc.description.sponsorshipMatematikos ir statistikos katedra-
dc.description.sponsorshipVadybos katedra-
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 1-34-
dc.relation.ispartofEURAM 2014 : 14th waves and winds of strategic leadership for sustainable competitiveness, 4-7 June, 2014, Valencia, Spain: conference proceedings. Valencia : Universitat de Valencia, 2014-
dc.subjectAukštasis mokslaslt
dc.subjectDarbdavio ženklodaralt
dc.subjectOrganizacinis patrauklumaslt
dc.subjectHigher educationen
dc.subjectEmployer brandingen
dc.subject.classificationStraipsnis konferencijos medžiagoje kitose duomenų bazėse / Article in conference proceedings in other databases (P1c)-
dc.subject.otherVadyba / Management (S003)-
dc.titleDevelopment of a scale to measure organizational attractiveness for employer branding in higher educationen
dc.typeresearch article-
local.object{"source": {"code": "vdu", "handle": "16074"}, "publisher": {"other": ["Universitat de Valencia"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "isbn": ["9788469703779"], "code": "P1c", "subject": ["S003"], "url": ["", ""], "country": "ES", "language": "en", "area": "S", "original": true, "pages": 34, "sheets": 2.429, "timestamp": "20170418112736.0", "account": {"year": 2014, "late": false}, "na": 3, "nip": 0, "affiliation": [{"contribution": 0.33333333333333, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.33333333333333, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Vadybos katedra", "id": "0202", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "AF2583312B63AFA0DFE270D8012E6DB5", "lname": "Bendaravičienė", "fname": "Rita", "status": "1", "orcid": "0000-0001-9317-7224", "name": "Bendaravičienė, Rita"}, {"contribution": 0.33333333333333, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.33333333333333, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Vadybos katedra", "id": "0202", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "D469108DBA339DFCF7F01E551D2EC1EE", "lname": "Bakanauskienė", "fname": "Irena", "status": "1", "orcid": "0000-0002-4995-891X", "name": "Bakanauskienė, Irena"}, {"contribution": 0.33333333333333, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.33333333333333, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Informatikos fakultetas", "id": "04", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Matematikos ir statistikos katedra", "id": "0402", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "C63849AC658D3AE9CEBA7FE8414D3D5D", "lname": "Krikštolaitis", "fname": "Ričardas", "status": "1", "orcid": "0000-0001-9556-4121", "name": "Krikštolaitis, Ričardas"}]}-
item.fulltextWith Fulltext-
item.grantfulltextopen- katedra- katedra- ir statistikos katedra-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
Files in This Item:
marc.xml9.73 kBXMLView/Open

MARC21 XML metadata

Show simple item record
Export via OAI-PMH Interface in XML Formats
Export to Other Non-XML Formats

CORE Recommender

Page view(s)

checked on Jun 6, 2021


checked on Jun 6, 2021

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.