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Type of publication: research article
Type of publication (PDB): Straipsnis konferencijos medžiagoje kitose duomenų bazėse / Article in conference proceedings in other databases (P1c)
Field of Science: Vadyba / Management (S003)
Author(s): Bendaravičienė, Rita;Bakanauskienė, Irena;Krikštolaitis, Ričardas
Title: Development of a scale to measure organizational attractiveness for employer branding in higher education
Is part of: EURAM 2014 : 14th waves and winds of strategic leadership for sustainable competitiveness, 4-7 June, 2014, Valencia, Spain: conference proceedings. Valencia : Universitat de Valencia, 2014
Extent: p. 1-34
Date: 2014
Keywords: Aukštasis mokslas;Darbdavio ženklodara;Organizacinis patrauklumas;Higher education;Employer branding;Attractiveness
ISBN: 9788469703779
Abstract: It is the purpose of this paper to explore employer branding in higher education, offering a framework to measure organizational attractiveness in higher education institutions, identifying particular features of employment experience that are most valued, appreciated and significant to their employees. The paper reports the development of Organizational Attractiveness Extraction Scale (OAES) and discusses its application in two Lithuanian higher education institutions, i.e. specialized University (N=117) and technical University (N=269). For data analysis exploratory factor analysis, nonparametric Mann-Whitney U, Wilcoxon and Kendall’s tau criteria were used. The findings suggest that perceived actual and desirable employment experience differentiates between two researched universities as well as presuppose different patterns of organizational attractiveness followed by higher education institutions. Implications and recommendations for the employer brand development in higher education are presented
Affiliation(s): Matematikos ir statistikos katedra
Vadybos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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