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Type of publication: research article
Type of publication (PDB): Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Bakanauskienė, Irena;Bendaravičienė, Rita;Bučinskaitė, Indrė
Title: Employer’s attractiveness: generation Y employment expectations in Lithuania
Is part of: Human resources management and ergonomics (HRM&E). Zvolen, Slovakia : Technical university in Zvolen, 2016, vol. 10, no. 1
Extent: p. 6-22
Date: 2016
Note: ISSN 1338-4988 (online version)
Keywords: Darbdavio patrauklumas;Darbdavio ženklas;Darbuotojų lūkesčiai;Organizacijos patrauklumas;Employer’s attractiveness;Organizational attractiveness;Generation Y;Employment expectations;Employer branding
Abstract: This study aimed to apply generational perspective to employer branding and to facilitate better understanding of factors that drive organizational attractiveneness as an employer by exploring Generation Y perceptions in Lithuania. Literature review and analysis of Generation Y characteristics and work-value preferences was used to extract information and to develop a six-dimensional 34 item survey instrument that was administered to Generation Y respondents. This artice identifies that Generation Y have high expectations of Recognition and Economic value factors. Findings of this study reveal that wage, paid on a timely basis, support getting over mistake, career opportunities, manageable workload, valued efforts, safe and comfortable working environment effective conflict management, pay, meeting expectations and purposeful training are very much appreciated by Generation Y, and, accordingly, influence this generation’s inferences about employer’s attractiveness. Suggestions for practitioners are provided on how to meet Generation Y expectations and facilitate positive perceptions of the whole organization as a good place to work
Affiliation(s): Vadybos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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