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Type of publication: research article
Type of publication (PDB): Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Menotyra / History and theory of arts (H003)
Author(s): Tutlytė, Jūratė
Title: Meno ir kultūros organizacijų tinklavietės : nuo informavimo prie komunikavimo ir auditorijų plėtros
Other Title: Art and culture organization websites : from information to communication and audience development
Is part of: Meno istorija ir kritika = Art history & criticism. Kaunas : Vytauto Didžiojo universitetas, 2014, [T.] 10(2) : Kultūros paveldas : medžiagiškumo ir simbolinių prasmių sąveika
Extent: p. 176-186
Date: 2014
Note: E-ISSN 2335-8769 klaidingas, E-ISSN 1822-4547 teisingas
Keywords: Interneto svetainės vertinimas;Meno ir kultūros organizacijos;Internetinė komunikacija;Tinklavietė;Meno ir kultūros organizacijos;Auditorijų plėtra;Art and culture organizations;Website;Internet communication;Website evaluation;Art and culture organizations;Audience development
Abstract: The article aims to analyze the characteristics of web communication in the field of art and culture, establish the positions for communication assessment, discuss how art and culture organizations in Lithuania use the opportunities provided by websites and develop relations with their audience. The article pursues an instrumental goal and is focused on the Lithuanian art and culture organizations communication episodes, i.e. finding the strengths and weaknesses of culture and art organizations’ homepages and websites. The selected case study strategy is supplemented by integrated methods (expert and consumer (internal and external) assessment). Kaunas, Klaipėda and Šiauliai museums, theatres and galleries were selected for case studies. Integrated analysis of selected websites revealed that Lithuanian art and culture organizations underestimate the opportunities provided by internet communication and websites and do not use them as the first choice of internet marketing. The websites of the majority of surveyed art and culture institutions function as electronic brochures or virtual business cards but not as multifaceted communication platforms. In this field art and culture organizations have a possibility not only to more competently use the potential of internet communication and websites, but design their relations with the audience, expand and maintain them by replacing “flat” spaces with experience spaces that involve community into the exchange of creation and ideas/experiences and in this way giving more value to our daily live
Affiliation(s): Menotyros katedra
Vytauto Didžiojo universitetas
Appears in Collections:Art History & Criticism / Meno istorija ir kritika 2014, nr. 10(2)
Universiteto mokslo publikacijos / University Research Publications

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