Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/42497
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dc.contributor.authorSangwan, Sunanda-
dc.contributor.authorŽukauskas, Pranas-
dc.coverage.spatialLT-
dc.date.accessioned2018-10-06T19:19:10Z-
dc.date.available2018-10-06T19:19:10Z-
dc.date.issued2006-
dc.identifier.issn13921142-
dc.identifier.otherVDU02-000002430-
dc.identifier.urihttps://hdl.handle.net/20.500.12259/42497-
dc.description.abstractStraipsnyje yra atskleidžiamos bendrosios vartotojų nuostatos dėl reklamos Lietuvoje bei nustatomos sąlygos, kuriose reklama vystosi kaip institucija. Taip pat pristatoma apklausa, paremta Lietuvos vartotojų pilotine studija. Buvo nustatytos prielaidos, kad ir Lietuvoje paplitę globalinės nuostatos dėl reklamos vertinimo, tačiau, antra vertus, buvo nustatytos ir nepalankumo reklamai nuostatos tarp vartotojųlt
dc.description.abstractThe paper presents general consumers' perception of advertising in Lithuania and develops an understanding of contexts within which advertising is growing. It also introduces a questionnaire-based pilot study of Lithuanian consumers. Our findings suggest that favorable perception of advertising functions is prevalent, but it also indicates unfavorable perception of advertisingen
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 145-152-
dc.language.isoen-
dc.relation.ispartofOrganizacijų vadyba : sisteminiai tyrimai. , 38 (2006)-
dc.relation.isreferencedbyCEEOL-
dc.relation.isreferencedbyVINITI-
dc.relation.isreferencedbyProQuest-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.subjectReklamalt
dc.subjectMarketingo paradigmalt
dc.subjectVartotojų nuostatoslt
dc.subjectAdvertisingen
dc.subjectMarketing paradigmen
dc.subjectConsumer perceptionsen
dc.subject.classificationStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
dc.subject.otherVadyba / Management (S003)-
dc.titleConsumer attitude towards economic functions of advertising in Lithuaniaen
dc.title.alternativeVartotojų nuostatų dėl prekių reklamos Lietuvoje tyrimaslt
dc.typeresearch article-
dcterms.bibliographicCitation21-
dc.date.updated2011-09-17T11:28Z-
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local.typeS-
item.grantfulltextopen-
item.fulltextWith Fulltext-
crisitem.author.deptVadybos katedra-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
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