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dc.contributor.authorBakanauskas, Arvydas Petras-
dc.contributor.authorSližytė, Asta-
dc.description.abstractStraipsnio tikslas - pateikti pasiūlymus naujo reklamos nešiklio pardavimo proceso tobulinimui. Iškeltam tikslui pasiekti, autoriai analizuoja reklamos rinką Lietuvoje, naujo reklamos nešiklio - lauko vaizdo ekranų savybes, jo užimamą poziciją reklamos rinkoje, vartotojų vertinimus, naujo nešiklio efektyvumą bei perspektyvaslt
dc.description.abstractThe aim of this paper is to give suggestions for the development of the selling process of the new advertising vehicle. To achieve this aim, the authors have analyzed the Lithuanian advertising market, a new advertising vehicle - outdoor screens - and its features, as well as the role and part in the advertising market. The authors also have presented customers' evaluation and also the effectiveness and prospects of the new vehicleen
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 35-45-
dc.relation.ispartofOrganizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 30 (2004)-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.relation.isreferencedbyCentral & Eastern European Academic Source (EBSCO)-
dc.subjectReklamos nešiklislt
dc.subjectPardavimo procesaslt
dc.subjectAdvertising vehicleen
dc.subjectSelling processen
dc.subject.classificationStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
dc.subject.otherVadyba / Management (S003)-
dc.titleNaujo reklamos nešiklio pardavimo proceso tobulinimaslt
dc.title.alternativeNew advertising vehicle and development of its selling processen
dc.typeresearch article-
local.object{"source": {"code": "vdu", "handle": "1315"}, "publisher": {"other": ["Vytauto Didžiojo universiteto leidykla"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "issn": ["1392-1142"], "code": "S4", "subject": ["S003"], "country": "LT", "language": "lt", "area": "S", "original": true, "pages": 11, "sheets": 0.786, "timestamp": "20141119110053.0", "account": {"year": 2004, "late": false}, "na": 2, "nip": 0, "affiliation": [{"contribution": 0.5, "aip": 1, "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1"}], "id": "367FA4640FAC20C049CD5D18E8865AC9", "lname": "Bakanauskas", "fname": "Arvydas-Petras", "status": "1", "orcid": "0000-0003-0519-2657", "name": "Bakanauskas, Arvydas Petras"}, {"contribution": 0.5, "aip": 1, "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1"}], "id": "C43FAE9FA0E2A818B0C0E357B10C320C", "lname": "Kyguolienė", "fname": "Asta", "status": "1", "orcid": "0000-0003-4204-2420", "name": "Sližytė, Asta"}]}-
item.fulltextNo Fulltext-
item.grantfulltextnone- katedra- katedra-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
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