Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/36155
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dc.contributor.authorBakanauskas, Arvydas Petras-
dc.contributor.authorJakutis, Andrius-
dc.coverage.spatialLT-
dc.date.accessioned2018-05-11T08:23:31Z-
dc.date.available2018-05-11T08:23:31Z-
dc.date.issued2010-
dc.identifier.issn13921142-
dc.identifier.otherVDU02-000008411-
dc.identifier.urihttps://www.vdu.lt/cris/bitstream/20.500.12259/36155/1/ISSN2335-8750_2010_N_53.PG_7-18.pdf-
dc.identifier.urihttps://hdl.handle.net/20.500.12259/36155-
dc.description.abstractAutoriai analizuoja klientų teikiamą vertę įmonei, jos tradicinius nustatymo metodus. Straipsnyje pristatomas J. Pease klientų vertės vadybos ciklas bei analizuojamas ryšys tarp trijų ciklo fazių – klientų teikiamos vertės nustatymo, tarpusavio santykių palaikymo ir santykių plėtojimo. Atlikus mokslinės literatūros analizę bei išskyrus neapibrėžtos aplinkos veiksnius, pradedamas kurti klientų teikiamos vertės nustatymo modelis, kuris gali būti panaudotas esant neapibrėžtai aplinkailt
dc.description.abstractThe authors are analysing customers’ given value to the supplier organization and traditional methods used for value determination. The paper presents J. Pease customer value management cycle and the connection between three phases of the cycle – determination of customers’ given value, relationships support and relationships development. Having analysed scientific literature and distinguished factors of undefined environment, the authors start creating the customers’ given value determination model, which can be applied in undefined environmenten
dc.description.sponsorshipEkonomikos ir vadybos fakultetas-
dc.description.sponsorshipMarketingo katedra-
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 7-18-
dc.language.isoen-
dc.relation.ispartofOrganizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 2010, T. 53-
dc.relation.isreferencedbyCEEOL-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.relation.isreferencedbyCentral & Eastern European Academic Source (EBSCO)-
dc.relation.isreferencedbyProQuest-
dc.relation.isreferencedbyVINITI-
dc.rightsSutarties data 2013-04-17, nr. A1219, laisvai prieinamas internetelt_LT
dc.subjectKlientų vertėlt
dc.subjectNeapibrėžta aplinkalt
dc.subjectPease ciklaslt
dc.subjectRealieji opcionailt
dc.subjectBinominis modelislt
dc.subjectCustomer valueen
dc.subjectUndefined environmenten
dc.subjectPeace cycleen
dc.subjectReal optionsen
dc.subjectBinomic modelen
dc.subject.classificationStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
dc.subject.otherVadyba / Management (S003)-
dc.titleCustomer value: determination in undefined environmenten
dc.title.alternativeKlientų teikiama vertė: nustatymas neapibrėžtoje erdvėjelt
dc.typeresearch article-
dcterms.bibliographicCitation22-
dc.date.updated2019-11-12T10:45Z-
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local.typeS-
item.grantfulltextopen-
item.fulltextWith Fulltext-
crisitem.author.deptMarketingo katedra-
crisitem.author.deptEkonomikos ir vadybos fakultetas-
Appears in Collections:Organizacijų vadyba: sisteminiai tyrimai / Management of Organizations: Systematic Research 2010, nr. 53
Universiteto mokslo publikacijos / University Research Publications
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