Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/35729
Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Politikos mokslai / Politic sciences (S002)
Author(s): Kalpokas, Ignas
Title: Information warfare on social media: a brand management perspective
Is part of: Baltic journal of law & politics [elektroninis išteklius]. Kaunas ; Berlin : Vytautas Magnus university ; Walter De Gruyter, 2017, Vol. 10. iss. 1
Extent: p. 35-62
Date: 2017
Keywords: Sofa warriors;Social media;Security threats;Information warfare
Abstract: Employing a perspective informed by brand management, this article aims at understanding information warfare operations in social media. The state, seen as brand, must project an image of itself to both internal and foreign audiences to unite the domestic audience and/or attract global support. However, in constructing a brand, states are vulnerable to ‘sofa warriors’ – ordinary individuals who have been unwittingly recruited by hostile actors to disseminate (over social media or other platforms) a counter-brand, harmful to the state concerned. These new threats are investigated in light of recent tendencies in online branding, elucidating their status as a national security threat, with the potential to significantly disrupt life in political communities
Internet: https://hdl.handle.net/20.500.12259/35729
https://www.vdu.lt/cris/bitstream/20.500.12259/35729/1/ISSN2029-0454_2017_V_10_1.PG_35-62.pdf
https://hdl.handle.net/20.500.12259/35729
https://doi.org/10.1515/bjlp-2017-0002
Affiliation(s): LCC tarptautinis universitetas
Politikos mokslų ir diplomatijos fakultetas
Vytauto Didžiojo universitetas
Appears in Collections:Baltic Journal of Law & Politics 2017, vol. 10, iss. 1
Universiteto mokslo publikacijos / University Research Publications

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