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Type of publication: research article
Type of publication (PDB): Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Politikos mokslai / Political sciences (S002)
Author(s): Valančė, Danguolė
Title: Politinės reklamos stilius : seimo rinkimų kompanija 2008-aisiais Kaune
Other Title: Political advertising style: the 2008 parliamentary election campaign in Kaunas
Is part of: Darbai ir dienos. Kaunas : Vytauto Didžiojo universiteto leidykla, 50 (2008)
Extent: p. 179-202
Date: 2008
Keywords: Politinė reklama;Seimo rinkimų kompanija;2008 metai;Kaunas;Political advertisement;Parliamentary election campaign;2008 year;Kaunas
Abstract: Until quire recently, as little as almost two decades ago, there was no political advertising at all, either in Lithuania or in the Soviet Union. Now we live in altogether different times - there is a market with its supply and demand, so there needs to be advertising as well. In advance of parliamentary elections all parties carry on political campaigns during which each tries to stand out clearly from the others as it woos voters. How this is done and what stylistic means are used can be seen both from the Kaunas press which is literally flooded by political ads and from the leaflets distributed separately. All this reveals our general political culture. The election advertisements seen in Kaunas show that our politicians do not especially value brevity and clarity. Only one or two candidates are satisfied with five or six sentences describing themselves and/or indicating their party's goals for the next four years. Since the voters are generally passive and interest in the elections, the parties, and their candidates is slight, the political agitation comes across as too highfalutin, with specificity, clarity, effectiveness sacrificed in favor of empty rhetorical pomposity. The style of this parliamentary election reflects a tired (or, more accurately, an as-yet-unformed) political culture whose deficiencies are masked by boring articles, absurd slogans, and unrealistic promises. For the time being we are a weak, or as is often put, an immature society that responds only to strong stimuli with the result that the winners are those who scream loud and/or shine garishly
Affiliation(s): Humanitarinių mokslų fakultetas
Vytauto Didžiojo universitetas
Appears in Collections:Darbai ir dienos / Deeds and Days 2008, nr. 50
Universiteto mokslo publikacijos / University Research Publications

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