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Type of publication: research article
Type of publication (PDB): Straipsnis kituose recenzuojamuose leidiniuose / Article in other peer-reviewed editions (S5)
Field of Science: Politikos mokslai / Political sciences (S002)
Author(s): Rusinaitė, Viktorija
Title: Taking over the net: constructing celebrity leadership discourse in virtual social networks
Is part of: Media transformations. Kaunas : Vytautas Magnus university press, 2011, Vol. 5
Extent: p. 124-141
Date: 2011
Keywords: Internetas;Tinklo kultūra;Lyderystė;Internet celebrity;Network culture;Critical discourse analysis (CDA);Leadership discourse;Internet persona
Abstract: Network culture (Varnelis, 2008) witnessed the birth of a new form of celebrity – Internet celebrity. The aim of this study is to recreate and develop the principle of popularity accumulation in virtual social networks and environments alike, and to witness the effect of media on popularity accumulation. The study employed principles of Critical Discourse Analysis by Teun van Dijk and supplemented the approach with the capital accumulation scheme of Pierre Bourdieu. The study shows that Internet personas can become popular by disseminating their representations in the network available to them and when a certain popularity is reached within the network it is supplemented by mass media interest and therefore mass popularity. The technical architecture of social networking sites helps to accumulate and maintain popularity for the already popular networked personas
Affiliation(s): Politikos mokslų ir diplomatijos fakult.
Vytauto Didžiojo universitetas
Appears in Collections:Media Transformations 2011, vol. 5
Universiteto mokslo publikacijos / University Research Publications

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