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Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Menotyra / Artwork (H003)
Author(s): Pukelytė, Ina
Title: Komunikaciniai veiksmai kultūros ir kūrybinių industrijų kontekste
Other Title: Communicative actions in the context of cultural and creative industries
Is part of: Meno istorija ir kritika = Art history & criticism. Kaunas : Vytauto Didžiojo universiteto leidykla, 2013, [T.] 9 : Sacrum et publicum
Extent: p. 126-134
Date: 2013
Keywords: Komunikaciniai veiksmai;Kultūros ir kūrybinės industrijos;Telekomunikacija;Socialiniai tinklai;Communicative actions;Cultural and creative industries;Telecommunication;Social networks
Abstract: The article deals with the analysis of the theoretical approaches, that articulate the changes of the sense and the means of communicative actions in the society of the market economy. Communicative actions are regarded first of all from the perspective of the cultural industries concept, that was developed by Theodor W. Adorno and Max Horkheimer. Regarded by them as a mean of manipulation, it is later on questioned by Jürgen Habermas, who sees communicative action as a possibility of democratic developement. Lev Manovich follows the discussion and introduces new concepts of communicative actions, related to the developement of distance control, interaction and databases. As well as the representatives of the Frankfurt School, he also admits that new communication tools serve as manipulative means for the market, but he notices that at the same time these means can also be influenced and organized by an independent user. Nicolas Garnham, John Hartley and other representatives of British cultural studies school admit that the developement of social networks and at the same time of the creative industries lead to a new relationship between the market and the consumer. This new relationship is analyzed in the governmental documents of the EU and particular governmental institutions that support the creation of the creative economy market. Theoretical and governmental discourses join together while promoting the idea of communication, understanding and interaction between the consumers and the citizens of the world
Affiliation(s): Menų fakultetas
Teatrologijos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Meno istorija ir kritika / Art History & Criticism 2013, nr. 9
Universiteto mokslo publikacijos / University Research Publications

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