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Type of publication: research article
Type of publication (PDB): Straipsnis kituose recenzuojamuose leidiniuose / Article in other peer-reviewed editions (S5)
Field of Science: Politikos mokslai / Political sciences (S002)
Author(s): Bielinis, Lauras
Title: Politiniai žiniasklaidos galimybių aspektai
Is part of: AGORA : politinių komunikacijų studijos. Kaunas : Vytauto Didžiojo universitetas, 2012, nr. 1
Extent: p. 44-52
Date: 2012
Keywords: Visuomenė;Politinė žiniasklaida;Informacinis laukas;Partijos;Ideologijos
Abstract: Straipsnyje mėginama atskleisti, kaip šiuolaikinėje visuomenėje žiniasklaida tampa aktyvia politine veikėja, sutelkdama politinių partijų funkcijas ir tokiu būdu perimdama iniciatyvas politiniame lauke
The article attempts to show how the role of the mass media is changing in the field of politics today: it is no longer the institution that informs society or provides us with values and norms of behaviour and understanding, but itself becomes a political and ideological agent that exists in parallel with the political parties, competes with them and attempts to replace them in the political field. In modern society, the ideological expansion is only possible as media expansion. For this reason political parties or their ideologies compete today not only among themselves, but are also forced to compete with the mass media as a political power with an ideology of its own. Although it is hard to define (which is characteristic of the political structure of postmodern times), it influence on the society, its preferences in politics, and its choices of values is intensive and effective. As the mass media perceives its power and its new political and ideological opportunities, in the near future we will be forced to put up with it not only as the structure organising the flow of information, but also as an independent political agent with its own political interest, organization structure and interests directed at the processes of political decision- making, and not at the elucidation of those processes via the channels of information. In this way the mass media is changing and turning from a structure that represents the views and positions of the public into a structure that represents public interest in relation to power. It is becoming the key instrument in the organisation of political life and rendering meaning to it. At the same time the activity of the mass media arrests and paralyses the activity of the individual. People could themselves find out what the mass media provides, but at a considerably higher cost in time, energy and money. Thus the mass media deprives us of the will to learn and act independently.[...]
Affiliation(s): Viešosios komunikacijos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Agora 2012, nr. 1
Universiteto mokslo publikacijos / University Research Publications

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