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dc.contributor.authorŠontaitė, Miglė-
dc.description.abstractStraipsnyje nagrinėjama Lietuvoje veiklą vykdančių verslo organizacijų reputacija, ją empiriškai įvertinant ir lyginant vartotojų požiūriu. Konceptualizavus teorinius korporatyvinės reputacijos vertinimo aspektus, pateikiami Lietuvoje veiklą vykdančių verslo organizacijų reputacijos vertinimo tyrimo rezultatailt
dc.description.abstractThere are no doubts about the importance of corporate reputation measurement to organizations. Constant measurement of corporate reputation from the view of its stakeholder groups can indicate what efforts organizations need to undertake in order to achieve the desired level of corporate reputation. Increasing interest of scholars, media and organizations towards the measurement of corporate reputation resulted in a variety of different corporate reputation measurement methods. Most commonly used view towards measurement of corporate reputation is based on social expectations towards organizations. RepTrak method of corporate reputation measurement is most widely acknowledged and most widely used in the international practice for the evaluation of stakeholder groups’ view. It is presumed that RepTrak method could be used for the measurement of corporate reputation of Lithuanian based business organizations as well. This paper analyzes corporate reputation of Lithuanian based business organizations. It presents empirical research that evaluates corporate reputation of seven Lithuanian based business organizations on the basis of internationally valid corporate reputation measurement method – RepTrak. Empirical research also evaluates each indicator and factor of corporate reputation from the view of customers at each Lithuanian based business organization. The aim of this paper is to undertake empirical research of Lithuanian based business organizations’ reputation from the view of customers while using corporate reputation measurement method most suitable for the context of business organizations. [...]en
dc.description.sponsorshipMarketingo katedra-
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 113-127-
dc.relation.ispartofOrganizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 2012, T. 62-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.relation.isreferencedbyCentral & Eastern European Academic Source (EBSCO)-
dc.rightsSutarties data 2013-04-17, nr. A1219, laisvai prieinamas internetelt_LT
dc.subjectKorporatyvinė reputacijalt
dc.subjectKorporatyvinės reputacijos vertinimaslt
dc.subjectCorporate reputationen
dc.subjectCorporate reputation measurementen
dc.subject.classificationStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
dc.subject.otherVadyba / Management (S003)-
dc.titleLietuvoje veiklą vykdančių verslo organizacijų reputacija : vartotojų požiūrio įvertinimaslt
dc.title.alternativeReputation of Lithuania based business organizations: evaluation of customers ‘ viewen
dc.typeresearch article-
local.object{"source": {"code": "vdu", "handle": "12245"}, "publisher": {"other": ["Vytauto Didžiojo universiteto leidykla"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "issn": ["1392-1142"], "code": "S4", "subject": ["S003"], "url": ["", ""], "country": "LT", "language": "lt", "area": "S", "original": true, "pages": 15, "sheets": 1.071, "timestamp": "20191108134835.0", "account": {"year": 2012, "late": false}, "na": 1, "nip": 0, "affiliation": [{"contribution": 1, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 1, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Marketingo katedra", "id": "0206", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "00BEAA16F87C06DD72CBCE7F2E2B2212", "lname": "Šontaitė-Petkevičienė", "fname": "Miglė", "status": "1", "orcid": "0000-0002-9101-6627", "name": "Šontaitė, Miglė"}]}-
item.fulltextWith Fulltext-
item.grantfulltextopen- katedra-
Appears in Collections:Organizacijų vadyba: sisteminiai tyrimai / Management of Organizations: Systematic Research 2012, nr. 62
Universiteto mokslo publikacijos / University Research Publications
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