Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/1083
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dc.contributor.authorZikienė, Kristina-
dc.contributor.authorPilelienė, Lina-
dc.coverage.spatialLT-
dc.date.accessioned2018-09-21T10:37:01Z-
dc.date.availablenull-
dc.date.issued2011-
dc.identifier.issn13921142-
dc.identifier.otherVDU02-000010621-
dc.identifier.urihttps://www.vdu.lt/cris/bitstream/20.500.12259/1083/1/ISSN1392-1142_2011_N_59.PG_149-166.pdf-
dc.identifier.urihttps://hdl.handle.net/20.500.12259/1083-
dc.description.abstractKiekvienas marketingo teorijos autorius pagrindžia savo pateikiamo metodo reikšmingumą ir mokslinę vertę, tačiau praktikoje naudojamas vartotojų lojalumo matavimo metodas turi būti lengvai pritaikomas, o jo rezultatai reprezentatyvūs, atskleidžiantys realią situaciją, nubrėžiantys gaires ateities sprendimams. Akivaizdu, jog kiekvienai organizacijai svarbu žinoti, kuris vartotojų lojalumo matavimo metodas pateikia tikslesnius rezultatus ir yra tinkamiausias vartotojų lojalumui matuotilt
dc.description.abstractIn marketing theory, every author proves the significance and value of the promoted method; however, in practice the customer loyalty measurement method has to be simple in its application, its results should be presentable, highlighting the real situation, promoting particular insights for future decisions. Therefore, it is important for every organization to know which method of customer loyalty measurement provides the most precise results and is the most suitable for customer loyalty measurementen
dc.description.sponsorshipEkonomikos ir vadybos fakultetas-
dc.description.sponsorshipMarketingo katedra-
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 149-166-
dc.language.isoen-
dc.relation.ispartofOrganizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 2011, T. 59-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.relation.isreferencedbyCentral & Eastern European Academic Source (EBSCO)-
dc.relation.isreferencedbyProQuest-
dc.relation.isreferencedbyVINITI-
dc.relation.isreferencedbyCEEOL-
dc.rightsSutarties data 2013-04-17, nr. A1219, laisvai prieinamas internetelt_LT
dc.subjectVartotojų lojalumaslt
dc.subjectVartotojų lojalumo matavimaslt
dc.subjectCustomer loyaltyen
dc.subjectCustomer loyalty measurementen
dc.subject.otherVadyba / Management (S003)-
dc.titleTesting of methods for customer loyalty measurement in pharmacy „Camelia“en
dc.title.alternativeVartotojų lojalumo matavimo metodų tikrinimas vaistinių tinkle „Camelia“lt
dc.typeStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
dcterms.bibliographicCitation26-
dc.date.updated2019-11-12T10:25Z-
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item.fulltextWith Fulltext-
item.grantfulltextopen-
crisitem.author.deptMarketingo katedra-
crisitem.author.deptMarketingo katedra-
Appears in Collections:Organizacijų vadyba: sisteminiai tyrimai / Management of Organizations: Systematic Research 2011, nr. 59
Universiteto mokslo publikacijos / University Research Publications
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