| DC Field | Value | Language |
|---|
| dc.contributor.author | Zikienė, Kristina | - |
| dc.contributor.author | Pilelienė, Lina | - |
| dc.coverage.spatial | LT | - |
| dc.date.accessioned | 2018-09-21T10:37:01Z | - |
| dc.date.available | null | - |
| dc.date.issued | 2011 | - |
| dc.identifier.issn | 13921142 | - |
| dc.identifier.other | VDU02-000010621 | - |
| dc.identifier.uri | https://www.vdu.lt/cris/bitstream/20.500.12259/1083/1/ISSN1392-1142_2011_N_59.PG_149-166.pdf | - |
| dc.identifier.uri | https://hdl.handle.net/20.500.12259/1083 | - |
| dc.description.abstract | Kiekvienas marketingo teorijos autorius pagrindžia savo pateikiamo metodo reikšmingumą ir mokslinę vertę, tačiau praktikoje naudojamas vartotojų lojalumo matavimo metodas turi būti lengvai pritaikomas, o jo rezultatai reprezentatyvūs, atskleidžiantys realią situaciją, nubrėžiantys gaires ateities sprendimams. Akivaizdu, jog kiekvienai organizacijai svarbu žinoti, kuris vartotojų lojalumo matavimo metodas pateikia tikslesnius rezultatus ir yra tinkamiausias vartotojų lojalumui matuoti | lt |
| dc.description.abstract | In marketing theory, every author proves the significance and value of the promoted method; however, in practice the customer loyalty measurement method has to be simple in its application, its results should be presentable, highlighting the real situation, promoting particular insights for future decisions. Therefore, it is important for every organization to know which method of customer loyalty measurement provides the most precise results and is the most suitable for customer loyalty measurement | en |
| dc.description.sponsorship | Ekonomikos ir vadybos fakultetas | - |
| dc.description.sponsorship | Marketingo katedra | - |
| dc.description.sponsorship | Vytauto Didžiojo universitetas | - |
| dc.format.extent | p. 149-166 | - |
| dc.language.iso | en | - |
| dc.relation.ispartof | Organizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 2011, T. 59 | - |
| dc.relation.isreferencedby | Business Source Complete (EBSCO) | - |
| dc.relation.isreferencedby | Central & Eastern European Academic Source (EBSCO) | - |
| dc.relation.isreferencedby | ProQuest | - |
| dc.relation.isreferencedby | VINITI | - |
| dc.relation.isreferencedby | CEEOL | - |
| dc.rights | Sutarties data 2013-04-17, nr. A1219, laisvai prieinamas internete | lt_LT |
| dc.subject | Vartotojų lojalumas | lt |
| dc.subject | Vartotojų lojalumo matavimas | lt |
| dc.subject | Customer loyalty | en |
| dc.subject | Customer loyalty measurement | en |
| dc.subject.other | Vadyba / Management (S003) | - |
| dc.title | Testing of methods for customer loyalty measurement in pharmacy „Camelia“ | en |
| dc.title.alternative | Vartotojų lojalumo matavimo metodų tikrinimas vaistinių tinkle „Camelia“ | lt |
| dc.type | Straipsnis kitose duomenų bazėse / Article in other databases (S4) | - |
| dcterms.bibliographicCitation | 26 | - |
| dc.date.updated | 2019-11-12T10:25Z | - |
| local.object | {"source": {"code": "vdu", "handle": "10621"}, "publisher": {"other": ["Vytauto Didžiojo universiteto leidykla"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "issn": ["1392-1142"], "code": "S4", "subject": ["S003"], "url": ["https://www.vdu.lt/cris/bitstream/20.500.12259/1083/1/ISSN1392-1142_2011_N_59.PG_149-166.pdf", "https://hdl.handle.net/20.500.12259/1083"], "country": "LT", "language": "en", "area": "S", "original": true, "pages": 18, "sheets": 1.286, "timestamp": "20191112102557.0", "account": {"year": 2011, "late": false}, "na": 2, "nip": 0, "affiliation": [{"contribution": 0.5, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Marketingo katedra", "id": "0206", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "8B0E2E36F30B362881C4BDE4570629EA", "lname": "Zikienė", "fname": "Kristina", "status": "1", "orcid": "0000-0001-8013-6079", "name": "Zikienė, Kristina"}, {"contribution": 0.5, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Marketingo katedra", "id": "0206", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "16DD4E8F4ADD10683EAC165F5C455456", "lname": "Pilelienė", "fname": "Lina", "status": "1", "orcid": "0000-0003-2704-8314", "name": "Pilelienė, Lina"}]} | - |
| local.type | S | - |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | open | - |
| crisitem.author.dept | Marketingo katedra | - |
| crisitem.author.dept | Marketingo katedra | - |
| Appears in Collections: | Organizacijų vadyba: sisteminiai tyrimai / Management of Organizations: Systematic Research 2011, nr. 59
Universiteto mokslo publikacijos / University Research Publications
|
