Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/1013
Type of publication: research article
Type of publication (PDB): Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Šontaitė-Petkevičienė, Miglė
Title: Aukštojo mokslo institucijų korporatyvinės reputacijos vertinimo metodikos ir jų problemos
Other Title: Corporate reputation measurement methods of higher education institutions and its problems
Is part of: Organizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universitetas, 65 (2013)
Extent: p. 109-124
Date: 2013
Keywords: Korporatyvinė reputacija;Vertinimas;Metodikos;Reitingai;Aukštojo mokslo institucijos;Corporate reputation;Measurement;Methods;Ratings;Higher education institutions
Abstract: Straipsnyje analizuojamos aukštojo mokslo institucijų korporatyvinės reputacijos vertinimo metodikos. Atlikus aukštojo mokslo institucijų korporatyvinės reputacijos vertinimo metodikų lyginamąją analizę, nustatomos aukštojo mokslo institucijų korporatyvinės reputacijos vertinimo metodikų problemos
Corporate reputation measurement methods are most commonly analyzed in the context of business organizations. Corporate reputation research from the perspective of higher education institutions is not common. There is no doubt of corporate reputation importance to higher education institutions but it is important to determine based on what methods corporate reputation of higher education institutions could be measured. This paper analyzes corporate reputation measurement methods of higher education institutions. After comparative analysis of corporate reputation measurement methods of higher education institutions, problems of corporate reputation measurement methods of higher education institutions are defined. The aim of this paper is to analyze corporate reputation measurement methods of higher education institutions while indicating problems of the methods. The objectives of the paper are as follows: (1) analyze corporate reputation measurement methods of higher education institutions; (2) indicate problems of corporate reputation measurement methods of higher education institutions. Research results indicate that corporate reputation measurement methods of higher education institutions are not always considered as trustworthy and completely reflecting corporate reputation. So there is a need to determine indicators of corporate reputation measurement of higher education institutions and their weights from the view of the most important stakeholder group of higher education institutions – customers, and segments of this stakeholder group: pupils, students and graduates
Internet: https://www.vdu.lt/cris/bitstream/20.500.12259/1013/1/ISSN2335-8750_2013_N_65.PG_109-124.pdf
https://hdl.handle.net/20.500.12259/1013
https://doi.org/10.7220/MOSR.1392.1142.2013.65.8
Affiliation(s): Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Organizacijų vadyba: sisteminiai tyrimai / Management of Organizations: Systematic Research 2013, nr. 65
Universiteto mokslo publikacijos / University Research Publications

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