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Type of publication: research article
Type of publication (PDB): Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Filologija / Philology (H004)
Author(s): Cibulskienė, Jurga
Title: The processes of animation and de-animation in conceptualizing socio-political events
Is part of: International journal of language and culture. Amsterdam : John Benjamins Publishing Company., 2018, Vol. 5, iss. 2
Extent: p. 302-322
Date: 2018
Keywords: Animation of the euro;De-animation of refugees;Extended animacy hierarchy;Metaphor and the embodiment hypothesis
Abstract: The philosophical idea of anthropocentrism viewing human beings as the most significant entities has been put forward in various metaphor studies within cognitive linguistics. As Talmy (2002) claims, people choose to animate a very large part of their reality and this happens due to embodiment, as Lakoff (1987) , and Lakoff and Johnson (1999) argue. Anthropocentricity can also be explained by Croft’s Extended Animacy Hierarchy system ( 2002 ) in terms of human beings outranking animate and inanimate entities, strongly implying that inanimate entities tend to be perceived as inferior. However, this paper argues that anthropocentrism is bidirectional, since not only do we ascribe human or animate qualities to inanimate objects or phenomena, but we also tend to “de-animate” human beings by attributing inanimate qualities to them. This paper further explores the idea of anthropocentricity by focusing on the metaphorical conceptualization of issues concerning the euro adoption in 2015 and the refugee crisis in 2015–2016, two real-life phenomena that have significantly affected social life in Lithuania. The paper thus aims to investigate how animation of the euro and de-animation of refugees is metaphorically conceptualized in the Lithuanian media and what rhetorical implications arise from this. The research is conducted within the framework of Critical Metaphor Analysis ( Charteris-Black, 2005/2011 , 2014 ; Musolff, 2004 ; Hart 2010 , etc.), which suggests that metaphors are used as an argumentative tool seeking to manipulate the audience. The paper therefore argues that the animation of the euro and “de-animation” of refugees carry serious rhetorical implications and reveal the attitudes of society towards the phenomena analyzed
Affiliation(s): Vytauto Didžiojo universitetas
Švietimo akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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